1.7 million (individual?) users per month??? 😯
Wowsers…!! That’s mental.
Seriously, compare that with how many readers of the magazine per month..? (I dunno, but it must be a lot less than 1.7 million).
Surely that might tell you something. I was an avid fan of ST mag when I first discovered it over 10 years ago, then rapidly became turned off by the tedious recycling of old ideas, cliquey ‘in’ jokes, the narrow and often seemingly parochial focus of the journos, and the somewhat lackadaisical way in which it was produced.
It appeared to me that ‘they’ seemed to think that ‘we’ would appreciate all that stuff as being somehow excitingly refreshingly irreverent, yet it just delivered a tiresomely poor value experience each month. So I stopped buying it and felt quite disappointed at such a missed opportunity for a decent printed MTB mag.
It seems as if ST mag should fill a sorely lacking hole in the MTB media landscape. It should tick so many boxes for potential readers in a similar socio-economic box like myself. (I can’t be the only one who feels like this?). Yet it doesn’t, because they never seem (to my view) to put their potential readers needs first. Sorry, I appear to have gone off on a bit of rant here. But I can’t quite believe that a website as successful as this is not able to deliver some of that success into a printed (or otherwise) format. Sadly, whenever I bother to read one of the mag articles occasionally reproduced on these pages, I’m reminded of the oh-so-tediousness that put me off it all in the first place.
I want to like ST, I really do.
[/rantover]
