The focus on frames in this documentary is understandable, given they’re the part that makes most people want to buy the bike, but also a bit odd, as they’re the only part of the bike that shouldn’t become unusable through normal use. Tyres cause me a fair bit of guilt as modern ones tend to need changing every year or less, and despite attempts to repurpose or recycle them I suspect the vast majority still end up in landfill.
There are parallels with other outdoor sports. We caught this excellent film at the weekend and it made me think ruefully of the many pairs of Inov-8s (not to mention countless flat pedal MTB shoes) that I’ve slung because I didn’t know about initiatives like his. https://www.instagram.com/p/CoLarOug4wN/
Maybe the solution is like electronics – just make the manufacturer responsible for the end of the product’s life instead of passing it on as soon as the sale is made?