If there are people around who want to pay for it, then fair enough IMO. And there seem to be a quite a few. Ive got a mate who wears it, succesful small businessman, kids left home, loves his bikes, still in reasonable shape, has the money and likes to spend it on his bikes and bike clothes. Why not?
When they were starting out I worked in Marylebone and they had a stand in Selfridges which I went to have a look at, as one of the guys was a mate of some designers working for me. He was keen to hear what old farts into road bikes thought of it.
I went and had a look at the stand and I reckon they were far more popular with the pink pound than old roadies. And tbh if you want to make money flogging slim fit expensive clothes that is not a bad place to be. But that was then…
All their graphics and brochure design are spot on for their target market – but sometimes for me they do try to be a bit too exclusive. Which is a bit of a dichotomy when that hardman roady 50s/60s Italian vibe is working class to the point of being communist. 🙂
I prefer Castelli. Or my brother in laws shop kit cos that is free 😳