I suspect this might be the beanie of choice around certain bars in Shoreditch. The ones with the conspicuously garish Fixies locked up outside.
I’ve actually got tons of Howies stuff. Its quality gear.But apart from the t-shirts, all of it has been in the Sales. The full pries are comical!
Here’s how Brand retail works though. Pay attention at the back. Give it a month and they’ll be twenty quid with “SALE!’ splashed all over an email. And loads of people will click on the link and buy them. Howies will still turn a decent profit on that. The punters will think they’ve got a bargain. Everyone’s happy*. Nobody died**
*apart from the Ben Shepherd possibly. Has he been paid to endorse this product?
** Apart from possibly the rare creature this most delicate and magical of wool came from. It probably froze to death