A shame the bikes are just badge engineered clones, and the site is utter gash.
Playing devils advocate…………
How is a steel Peugeot racing bike made from Reynolds XXX any different form another builders steel racing bike made from Reynolds XXX, same tubeset, same geometry, different paintjob. You could argue that a Bob Jackson is just like a Mercia, which is just like a Dave Yates. Ok there were little things that made builders unique either in practical terms or just that they shaped the lugs a bit more, but fundamentaly if I took an Mercian and stuck a Chaz Roberts sticker on it, would you be able to tell the difference?
The site works much better in French (well, there’s less dead links anyway)