Their bikes always had the wow factor and they were probably the first company to offer component and groupset options when buying a bike.
Yep, you could mix and match the group set’s + finishing kit back in the early 90’s when every other normal manufacturer just offered stock builds.
As an unashamed fan boy since 1990 I’m gutted by this. Have had a modern Orange ever since I got back in to MTB in 2004. In fact, I’ve had at least one Orange bike in the garage since 1992! 5’s, Segment, P7, Clockwork’s, Evo4, Diva, 5 29 and finally Stage 5. Add to this my original 89 Clockwork and more retro content than I could possibly remember since I found retrobike.co.uk in 2007.
I’d been seriously tempted to change the Stage for a new model during the huge autumn/winter sale that’s been going on but I guess that tells it’s own story? Even I have had to wince at the RRP increases in the last few years but looking at the market I guess there’s a very tight line between being viable and being competitive?
Reckon the frame issues will have had an impact as there are certainly less out there than they used to be. Never seemed to be a problem when Lester and Steve owned the company but when they sold the focus seemed to change to lighter aluminium and away from Reynolds. Only one I had crack was a 2016 Segment that was post sale. It was quickly replaced by the Stage 5 under warranty, which has been ace but I still keep checking it.
Hopefully they can find a buyer but as a huge fan a bit of the magic went when the original owners sold. The fact it went to a family member sort of kept the nostalgia but who knows what comes next? Hope the owner Ashley comes out alright as a mate is a childhood friend and speaks highly of him. More so the staff though as they have always been first class, and clearly committed every time I’ve bothered them at Orange HQ for a look around, new bike or re-spray. 🙁 🙁