phil.w:
Is it Innocent Smoothies that promise 10% of profits too charity but then conveniently don’t register a profit, or was that someone else?
They held back half a million from their charity foundation. Sorry, but there is profits to be made….
The glowing image of Innocent, Britain’s biggest smoothie maker, has survived most knocks, including exploding bottles in 2007 and a Coca-Cola buyout last year. The company’s blend of natural ingredients and chatty branding, helped by a pledge printed on its bottles to donate 10% of the profits to charity, have seen off all comers.
But perhaps proving that charity begins at home, Innocent has held on to £520,000 pledged to its charitable foundation in 2007, and has not donated a penny to that foundation since 2008.
Most of the company’s charitable giving, which is also promoted on its website, is channelled through the Innocent Foundation, which funds development projects in the countries where Innocent sources its fruit. The foundation funds other charities working on sanitation, health care and microfinance.
The charity has received no funding from Innocent in recent years as the company’s expansion drive across Europe, coupled with wider economic downturn, meant it delivered no profits between 2008 and 2010.
…..etc
http://www.guardian.co.uk/uk/2011/may/26/innocent-smoothies-charity-cash