“Plant-based” always amuses/annoys me. Surely most plastic rubbish is plant-based, oil being made from (old) plants in the first place.
Most marketing guff in meaningless rubbish that applies to all products anyway, they just shout about it to make it sound good. See “farm-grown”.
I want to bring out a range of products with similar marketing, but backwards.
“Plant based” on plastic rubbish…
“Human faeces content well below industry standards!”
“Contains less than 0.1% insect parts!”
(on almonds) “Cyanide content in this packet is non-lethal”