"Look sharp this enduro season."

New email from Chain Reaction, subject “Look sharp this enduro season.” Just f-ck off right now with that kind of talk, you f-ing arseholes. Bunch of brown-is-the-new-black ****.

You are aware that you can unsubscribe from their marketing emails?

I didn’t swear and yes, I’ve just unsubscribed.

‘Tis the season to Enduro…Fa la la la la…Fa la la la
Wearing stuff that’s bright and flouro .. Fa la la la la…Fa la la la
Get ye all some sharp apparel….Fa la la la la…Fa la la la
Yer gut will still look like a barrel…Fa la la la la…Fa la la la

Made me chuckle hehe.. Enduro has seasons? That’s not very knarr, now is it?

‘Tis the season to Enduro…Fa la la la la…Fa la la la
Wearing stuff that’s bright and flouro .. Fa la la la la…Fa la la la
Get ye all some sharp apparel….Fa la la la la…Fa la la la
Yer gut will still look like a barrel…Fa la la la la…Fa la la la

Oh, well done.

Pinstripe is in?

That’s not very knarr, now is it?

😆

Ah, man. It’s just a distillation of everything that’s wrong with the world. Instagramming, selfie-taking narcissists everywhere, concerned about their appearance to others and chasing rainbows rather than just getting on and enjoying their limited time on the planet 🙁

As I was telling everyone at the weekend, onesie + hiviz is the enduro look for this year, all the frenchies are doing it.

perchypanther – Member

Yer gut will still look like a barrel

As long as it’s a Fabien Barrel.

It’s just a distillation of everything that’s wrong with the world.

Yip

Lets forget genocide, famine, disease, persecution etc.

Matching fluro shorts and top is where the real horror is at…

NW 🙂

{Flouro is/was back in evidence on ski slopes this month and Stan Wawrinka in Miami??????]

onesie + hiviz is the enduro look for this year

ENDUROOOOOO!

Also, there is no enduro season.

Awe-tzzum?

*reads email saying ‘look sharp this enduro season’
*rummages at bottom of bag and pulls out mud caked shorts where they were deposited 3 days ago and shakes the mud off*

#FirstWorldProblem anyone?

It used to be fluorescent lycra, remember?

Let’s be thankful.

Ha, I pointed out to them on Twitter that, despite what they seem to think on their front page, there is no such thing as ‘enduro riding’, that it’s just general trail riding and that ‘enduro’ is a race format.

They’re response was:

“enduro is commonly associated with racing but is also a riding style. We recommend these items for both riding and racing”.

I disagreed. They responded that the page is aimed at enduro riders interested in both riding and racing as the items suit both. 🙄

Keep up the good work orena45

OK, you’re not wrong but at the same time, it’s become a fairly useful tag and it’s no dafter than “all mountain” or “trail” or “overmountain” or any of the other damn fool terms we’ve had for what’s basically the same thing.

Bet you’re great fun at parties orena45. 😀

I don’t see why people get so upset over this. I have only very occasionally raced Enduro and I don’t think I’ve ever used the term in real life but it does describe a certain type of riding to ‘enthusiasts’. There’s plenty of people on here and elsewhere who aren’t that fussed about riding technical descents as quickly as possible, some people even claim they enjoy the climbs more than the descents. *shudder*

That’s hardly very enduro is it? 🙂

Some folks need to chill a little.

The enduro season runs from Jan 1st to December 31st. Enduuuroooo!

“overmountain”

as we speak Cannondale marketing gurus are laughing and sipping cocktails in the sun…

in flouro PJs…probably

I’m upset that I didn’t get the email!!!

Edit: 30s after I post, it arrives in my inbox, is happy 😀

mikewsmith – Member
Keep up the good work orena45

Ha, it was a bit like that at the time 😆

grum – Member
Bet you’re great fun at parties orena45.

No, not really 😥

They responded that the page is aimed at enduro riders interested in both riding and racing as the items suit both fair-weather cyclists.

What they really wanted to say 😉

Also, there is no enduro season.

How do you work that one out? ❓

Also, I’m really shocked at the hatred that a marketing email for biking clothes has suggested you to look sharp. Specially to people who race enduro might want to purchase new clothes to get noticed during the race season. Marketing is everywhere because people are trying to flog you things as they are trying to get your money out of you. Learn to ignore it.

Why pick on enduro?

People have been buying over-priced kit to ride bikes for yonks. Nothing new here.

traildog – Member
Also, there is no enduro season.
How do you work that one out?

Because enduro is for life, not just a season

Enduro is life

Enduro

Because enduro is for life, not just a season

Enduro is life

I suggest that you have been unable to ride a bike all your life. Certainly as a baby you couldn’t ride a bike and it’s possible that you’ll end up in a old persons home, not riding.

Therefore, it’s an unspecified period of time, which is one of the definitions of the word season.

Look sharp with Freddie Krueger bladed gloves? 😆

does describe a certain type of riding to ‘enthusiasts

I called it mountain biking back in 93

I suggest that you have been unable to ride a bike all your life. Certainly as a baby you couldn’t ride a bike and it’s possible that you’ll end up in a old persons home, not riding.

I came out the womb on a Capra wearing a Bell Super R

traildog – Member

How do you work that one out?

I didn’t work anything out, I just observed what is obviously the case, enduro races happen year-round.

I think we’re laughing at ourselves too.
At least I hope we are.

Enduro is a great example of our times.
A perfectly created blend of marketing and reality, which is why it’s such a success.

It makes lots of people very happy. Bums on seats, all good.
And that’s despite the fact it’s all a bit Nathan Barley meets centrifugal bumble puppy.

VW and Audi missing a trick by not marketing their products as enduro specific?

That being said, the Glentress car park this weekend suggests it hasn’t done them any harm.