Like Adam we charge £5.99 for Schwalbe tubes (or 3 for £15) and have been for a while now. RRPs are going up now, and I see £6.99 is now what most suppliers are saying they’re worth.
It’s a tricky one as the cheapo tubes could be sold for the same price really but we’d rather stick to our guns and sell a quality product for a fair price – don’t want people to feel ripped off.
Funnily enough I was just thinking about it this morning when I realised we needed to top up on a particular size.
One option I have been thinking about is offering a choice – so an unbranded or cheaper brand tube for say a fiver, or Schwalbe/Conti for £6.99 (and a bit of a deal on 3-4 of each, say).
Would people like to have the choice in their LBS or would you rather just walk in and get what the shop have chosen to stock?