With the amount of amusing bike related terms we have to try and not snigger at, it’s very hard not to snort unintentional bum humour.
I have no idea how the journos cope with presentations from well known suspension manufacturers explaining “Bottom out resistence” and “Blowoff control” without falling into a gelatinous giggling heap.
That said, I agree 100% that an advert that features a scantily clad girl as it’s USP is both crass and an anachronism. I don’t need an only just post pubescent in hotpants to tell me of the existence of a certain brand of light. However, I’d be more interested in buying it if the advert showed why it’s better than it’s competitors.
[edit] unless it’s saddles. Front bottoms (and back bottoms too, not to mention John Thomases) have a massive relevence when you’re trying to market a decent saddle.