I've just set up my own distillery company!

That label design is gorgeous, clean and simple and memorable.
Not sure if that’s a cherubim or seraphim, something to do with the number of wings.
There’s a couple on the front of Wells cathedral, only those are a different style.
Not really into rum, but a mate is, I’ll tip him off…
Actually, no, he’s a bugger to buy birthday and Christmas pressies for, this could be just the ticket! 😎
Yeah, seraphim, and there’s two at the very top in the centre of the photo:

Not sure if that’s a cherubim or seraphim, something to do with the number of wings.

It’s a seraphim. Seraphim volant proper, apparently (i.e. it’s in flight).

Cherub’s also, confusingly, can have 6 wings although they’re usually depicted with two. The Carruthers crest is definitely a seraphim though.

a stylised version of my family crest.

In typical STW style, the OP has an actual village named after him and everything.

Happy Fathers’ Day to me! Looking forward to this!