If they weren’t already busy enough creating advertising for some of the UK’s favourite brands, Dan Hill and Dave Buonaguidi from London ad agency Karmarama have created the world’s first pedal powered coffee grinder that will fit on almost any type of fixed wheel/single speed bicycle.
Gear Grinder is a small chain driven coffee grinder that grinds a single hopper of coffee, and is attached to the seat stay of a single speed bicycle. It works with a normal chain on a flip-flop hub and allows cycle loving coffee aficionados to grind their morning brew the best way possible, by foot.
Hill said: “There’s a clear, often moustachioed, overlap between those who love great coffee and ride fixed-gear bikes to work every morning. We saw that as a brilliant opportunity. As far as I’m concerned this is up there with the discovery of fire and the creation of the internet in its value to the people of earth. We are massively excited about bringing something totally unique to market.”
Buonaguidi added: “I have been riding fixed wheel and drinking double espresso religiously for ten years. I also believe that hand or foot grinding is better than machine grinding because the imperfections in the ‘analogue’ grinding process creates an unevenness which adds to the subtle notes of the coffee flavour. The Gear Grinder is a personal dream that has finally been realized.”
Anti-Advertising wankspeak translation below
Bored of doodling on post-it notes for a day job dan & dave from wanKarmarama have created the perfect accessory for all those bearded fixed gear hipster **** you see cycling about london.
Gear Grinder is an utterly pointless device that proves to others around you that you are a **** and they were 100% correct in their instant dislike of all that you stand for and all for the measly sum of £350.
Dan…or was it dave?….ahh who really gives a flying **** who it was – they’re both **** in any normal persons eyes said moustachioed skinny jeans wearing hipsters will flock to our device – it’s the perfect opportunity to fleece these idiots out of cash and as every time they wish to have an espresso they need to venture out on the road to grind their beans it is a wonderful opportunity for vehicle users to play Hipster russian roulette on our busy streets. We believe we have created the perfect solution to the growing scene of wobbling idiots who ride fixed through our busy streets and this is up there with the invention of sliced bread.
One of the **** added “I’ve been an annoying **** for years and feel the need to carry a double espresso with me wherever i go to validate my extremely busy existence, i shun the carefully ground espresso from burr grinders as i like imperfection in my life – look at me for a case in point? – you’d think my mother would have preferred to drown me at birth but she cherished my imperfections and i stand before you today with the sum achievement of my life’s work as exemplified by the Gear Grinder, a crap solution for a problem that does not exist.
I have realised my personal dream – to be hounded out of London by a barrage of Nescafe jars hurled from above as i navigate my way to the M25 and beyond.
