What’s damaged the brand ime is casual dishonesty and that’s not come from Brant- it became a problem when he left.
What damaged the brand was constant comments on forums (and yes, Singletrack is pretty much the go-to place for information about mountain biking – I don’t know a single rider that doesn’t frequent this forum) about poor customer service, poor product quality and poor warranty handling. This was compounded by ‘loose cannon’ Brant and his not-very-PR-savvy approach.
He seemed to adopt a much more structured, customer-friendly attitude after the last debacle, but it’s no surprise to me that he’s been moved/sacked/resigned/whatever and replaced with a slightly less volatile mouthpiece.
PX/O-O struck very lucky in that one of their first models, for reasons completely at odds with logic, won something of a cult following – particularly on this forum – and they’ve all but demolished that in recent months.
I would imagine a conversation has taken place regarding damage limitation and rebuilding that following on this forum and this Squiggle chap has been given the unenviable task. I think that’s what’s known in rugby parlance as a “hospital pass”!