these events are carefully calculated around the ROI.
Of course they are. As are their sponsored riders. But they appear to be doing it in a way that works for both the rider and the fan. Seeing Red Bull advertising that has no influence on my purchasing decisions is £7.99 a month cheaper than a discovery subscription.
They are just as money motivated as WB and Discovery but everyone gives them a free pass for some reason.
WB took a previously free product and put it behind a paywall with no benefit to fan or rider whilst messing with the format in a way that wasn’t popular. It’s not a free pass as such, there was also criticism of Red Bull’s world cup coverage, but it’s alot better than WB.
I also struggle with all the hype when clearly most of the top racers aren’t interested.
Meh. It’s a pre season race in a hard to access location and a mid season race with high injury risk. I don’t think anyone is expecting a WC calibre entry. I’d rather have seen the likes of Kade and Brage rather than two more top 10 World Cup riders.