Isn’t that just low-rent, google-translated, euro-market speak for a generation that wouldn’t recognise good writing if it knocked on the door and dumped a pile of similes all over the cat?
And you wonder why mountain biking has no literature and a culture composed mostly of shallow, identikit, videos of inarticulate American yoofs in ridiculously baggy shorts ‘sending it big’. How do you even start to parody a culture where the leading role models talk about ‘feeding off each other’ while a keeping a straight face and totally without cutlery?
Anyway, I give you the equally hackneyed tee-shirt phrase: if I had to explain, you wouldn’t understand. Twice.