Right, if it’s branded and to do with bikes, it’ll be hopelessely extravagant.
I avoid all that crap but a chap at work put it in perspective for me.
I went to the bike shed and he was stood looking at my bike. He asked about the fact that it was fixed and was properly interested and non-judgemental about the whole thing.I asked how he was getting on cycling to work and after some discussion he told me his bike had cost him hundred quid from halford two years back.
Which was nice. I avoided, at this point, mentioning that my cranks on my commuter, cost 130 quid.