I thought the video was decent. Two mates having fun in epic surroundings.
From a marketing perspective I’d say it was pretty good. Would I ride that on my mtb? Hell no! If I had an emtb would I ride that? Hell yes! (On a sunny day where I could enjoy the view). Does it make me want an emtb? Not really, get back to me when they can do it on a single battery. Am I hyped for my next visit to Scotland? Most definitely!