As always, feel for anyone involved in a tough time. Employees, dealers, someone who’s just ordered one and now isnt sure if its going to show up….
But its an odd thing to hope to trade on your name. Did they make very good (“something special”) bikes in the 90’s, apparently so.
But those bikes have nothing to do with the current offerings. Thinking a 2023 process will be, or should be, good just because a 1993 cinder cone was is bizzare thinking.
Their mtb offerings appear to be in a bit of a purgatory. Can’t compete (due to choosing not to, not because of any engineering or manufacturing limitations) with the highest quality offerings in either Carbon or Alloy. Can’t compete on price, at least not in europe, with the direct sales brands or the mega brands.
What is their target market now that all bikes work well? “Perfectly adequate and functional but not good value at RRP” isn’t the greatest tag line.