Clever logo… (well I thought so anyway)

I think branding and marketting is quite limited in what it can achieve [ with myself] and beyond brand recognition it is largely [ though not completely] BS. The product generally matters more unless you are purveyors of tat and hype

Just like betamax was a superior product to VHS, and the fact that VHS had better marketing mattered not one jot. And CocaCola, a quality product or some of the best marketing in the world? McDonald’s – yummy nutritious food or a load of crap marketed by people who know what they’re doing?

TJ – an underrated intellectual or complete buffoon who markets himself as such?

TJ – in the same sense that blue and red on heating controls makes sense to you, do blue and red to imply hot or cold on products work?

What M-F says up there about cool boxes & chillies…..?

A cool box remains a cool box if its blue or red. chillies remain chillies if its container is blue or red. The colour adds no more information here – we know chillies are hot

Guys – you are as I said right from the beginning confusing object and referent.

object (noun): a material thing that can be seen and touched

referent (noun): the thing in the world that a word or phrase denotes or stands for.

Hmmmm…

A cool box remains a cool box if its blue or red. chillies remain chillies if its container is blue or red. The colour adds no more information here – we know chillies are hot

Cold water remains cold water if the little arrow is red too. Yes?

TJ, just out of curiosity, what colour have you painted the walls in your house?

Wow, can’t believe you are still flogging a dead horse.

I got to page 10 and gave up.

BTW, what was the eggs thing all about??

Blue is associated with spirituality, thought, and melancholy. It’s also connected to calmness, cleanliness, and wisdom. When you feel blue or “have the blues”, you’re usually a little sad for the moment – but the blues are fleeting. This color is thought to be an appetite suppressant, because blue isn’t a natural color for fruit, vegetables, or meat (even blueberries are more purple than blue).

Blue colors have the opposite effect of red colors. That is, blue causes a decrease in breathing, heart rate, and blood pressure. It’s a subduing, cool color that can appear peaceful, but may also seem sad.

Read more at Suite101: Color Psychology – How Colors Affect Mood: How Different Reds, Greens, and Blue Hues Affect Mood and Emotions | Suite101.com http://www.suite101.com/content/the-psychology-of-color-a52964#ixzz1SkdNdsyB

TandemJeremy – Member
stumpy – that is a blue bit on a tap or a blue bit on a car heater. yes that has meaning. But the thing that has meaning is the “blue bit on heater control” Blue as a colour seen in isolation has no meaning

Without it being on the heater control it has no meaning. that little bit of blue plastic on a wall on its own with no control has no meaning

You are associating the colour blue with cold and the colour red with hot.
You said colour has no maeaning to you but it must do for you to make this assumption.

TandemJeremy – Member
they have no meaning at all to me. a colour is a colour

In isollation from anything then yes its a colour or even a word but since when have you ever see a colour in complet isolation from anything.
why do you think danger sings are red not just in the human world but accross the animal kingdom.

I don’t know what’s happening but again I’m hungering for something that consists of a protective shell, albumen , and vitellus, contained within various thin membranes.

Cold water remains cold water if the little arrow is red too. Yes?

TJ? Keep up will you…

ach – that definitely enough.

I should have said “confused object and its name” – “referent” has too many meanings and that is well less than clear. apologies for that

The point I was trying to make is that what something is is a different thing from what something is called. teh word”blue” is not eh same as the colour “blue”

mastiles_fanylion – Member

Cold water remains cold water if the little arrow is red too. Yes?

TJ? Keep up will you…

Depends? does your boiler work? 😉

what is this offend the vegan thread chocloate bars, nestle and eggs throughout

I have discounted the mention of Ecover as it does not help me make my point – it is the STW way

I should have said “confused object and its name” – “referent” has too many meanings

Just the one actually.

colour has no meaning without context. What do yuo see with a blue bag of crisps? You don’t see cold.

is anyone left on this thread familiar with the concept of a ‘boredom threshold’? Are you all suffering from early onset Alzheimer’s or something?

You’d be better off standing outside a cave entrance, bellowing obscene insults into it, for all the progress you’re making here.

Cold water remains cold water if the little arrow is red too. Yes?

TJ? Keep up will you…

If you add a red arrow to cold water the water reamins cold. *puzzled*

TJ…

A cool box remains a cool box if its blue or red. chillies remain chillies if its container is blue or red. The colour adds no more information here – we know chillies are hot

And I ask – doesn’t cold water remain cold water if the arrow is red. Yes?

binners
You’d be better off standing outside a cave entrance, bellowing obscene insults into it, for all the progress you’re making here.

speak for yourself – I’ve won 23 games of bullshit bingo!

i am totally bored now -I don’t think 2000 is within reach

And I ask – doesn’t cold water remain cold water if the arrow is red. Yes?

yes – merely there being a red arrow will make no difference to the water. the water will not turn hot simply because of the presence of a red arrow

colour has no meaning without context. What do yuo see with a blue bag of crisps? You don’t see cold.

Agreed it does not. Which is why cool boxes are branded with blue – there is context.

It is why Ecover is blue and green – blue for water and cleanliness, green for, well, green. Again, there is context.

I can’t imagine what it must be like not to be able to appreciate the colours of a dramatic surise or sunset.

i am totally bored now -I don’t think 2000 is within reach

Edinburgh Defence v.2

MF – “red tap” means hot water. red can mean many things dependent on the context. red button means stop red tap does not mean stop. red as a colour has no intrinsic meaning. It needs a context.

Blue crisp bag means what?
Edit =wayhay – MF you agree. a colour has no intrinisc meaning – it only has amenaing in context.

yes – merely there being a red arrow will make no difference to the water. the water will not turn hot simply because of the presence of a red arrow

Of course not – and you would be surprised if the manufacturers decided it would be a good idea to identify cold water with a red arrow wouldn’t you? And why would that be? Because colours have associations? And if colour association works on a cold water tap, it works with (whispers very quietly) brands.

Blue crisp bag means what?

I have already said there is no context to a blue bag of crisps ❓

cheesy wotsits?

mastiles_fanylion – Member

TJ – care to respond to my question about colours?

they have no meaning at all to me. a colour is a colour

And you now accept that. a colour has no meaning without context.

m_f, we used to have a red cool box. Never struck me as odd. Sorry.

Maybe, given that it’s made to contain food, they picked a colour that’s known to stimulate appetite, rather than surpress it? Nothing to do with how it operates, but perhaps more appropriate for the use. Maybe I ate more at picnics from that than I migh have done if we’d had a blue foodbox.

MF you agree. a colour has no intrinisc meaning – it only has amenaing in context.

Well yes I certainly do agree with that – as I said ages ago, colours can mean different things (blue could be down, cold, clean etc). But it is powerful when used in branding because it carries meaning and it helps identify core values of a product (such as your Ecover washing powder).

edit

Colours might not have a “meaning”, but they do influence how we think about things presented to us in combination with those.

The same way sounds, smells and textures, temperatures do.

This has been proved through scientific studies countless times.

TJ says he does not respond to these stimulations in the same way as the rest of the animal kingdom, either because he is being difficult for fun, or because he is a robot.

TJ, earlier,

we have no reasonable discussion

I though that was going to be the end of it 😕

a colour has no intrinisc meaning

which you agree with then state

But it is powerful when used in branding because it carries meaning

which is it? it cannot be both.

m_f, we used to have a red cool box. Never struck me as odd. Sorry.

I meant the branding – not the colour of the box. Cool boxes come in all sorts of colours. (Saying that, a quick image search does show most of them to be blue actually).

But it is powerful when used in branding because it carries meaning
which is it? it cannot be both.

I have already explained that above but you choose to only copy PART of what I said to take it out of context. Naughty TJ.

But it is powerful when used in branding because it carries meaning and it helps identify core values of a product (such as your Ecover washing powder).