Clever logo… (well I thought so anyway)

Apart form the few bits of cycling clothing druidh kindly pointed out I don’t own branded clothing hardly at all

And yet you claim to be a typical consumer, representing a majority of people uninfluenced by marketing.

tron- I understand that – however the brand is not the object. Thats the bit the marketeers don’t understand. the object has an existence and value that is separate to any branding.

Now you’re just insulting their intelligence – of course they know that – but you seem to be tangling brand and marketing

I just bought a memory card for my camera. How did I choose it? They all look alike – little black bits of plastic. The specs on the box are fairly plain vanilla – something about the capacity, and the I/O speed, which may or may not be reliable. Maybe they are all the same? I’d prefer not to make a mistake, as I don’t want to risk losing my photos. so what do I do? Buy the cheapest, and hope? Or buy a well-known brand and assume that there is more behind it than a name on a box?

In fact I did the latter. TJ? – he’s still busily testing memory cards to make sure he gets the one that corresponds best to his needs, in the absence of any other information.

He’s not he is busy arguing that black is white with the shop manager over the finer points of the SOGA and has got an audience of about 25 willing pillocks who are busy trying to convince him that he is wrong.

toys – I have hardly ever bought a new consumer item like that. All my bikes motor and pedal bar the insurance replacement were bought secondhand. I have never bought a new piece of furniture. Apart form the few bits of cycling clothing druidh kindly pointed out I don’t own branded clothing hardly at all. My main suit was secondhand 30 years ago. I own one pair of dress shoes. I have hardly ever bough new consumer durables. I don’t own a mobile phone, a dvd player, a satellite dish, a games console. My stereo consists of mainly second-hand components. I recently bought my first computer for 12 years.

That’s not someone who isn’t susceptible to marketing, it’s someone with moths in his wallet

That’s not someone who isn’t susceptible to marketing, it’s someone with moths in his wallet

😀

That’s not someone who isn’t susceptible to marketing, it’s someone with moths in his wallet a Scot

FTFY

DrJ if thats true then it proves TJ is susceptible to marketing, as he is english, but he has accepted the scottish persona..

DrJ if thats true then it proves TJ is susceptible to marketing, as he is english, but he has accepted the scottish persona..

🙂

Impossible!!

I wonder how many food products with a ‘brand’ on them end up in TJ’s shopping basket each week (even Tesco ‘Cheap and Shit’ stuff is a ‘brand’).

Yeah actually if you buy cheap and shit you have fallen for their marketing that its cheap and shit..

You still don’t get it and keep putting words in my mouth.

you are so attached to your dreams of marketing and branding that its simply beyond your ken that someone isn’t. And you accuse me of a closed mind!

CharlieMungus – Member

“it really is my position that I do my damnedest to avoid being influenced by marketing”

Don’t you see the irony in that? In avoiding thing because they are marketed, you are letting marketing have a far greater influence on what you buy than the rest of us do. If you go to such and effort to avoid coca-cola or Gore-tex, specifically because it is a marketed product then you are not buying freely. You have a ‘must not buy’ list.

Dunno where you get that from. Its nothing to do with anything I have said. But beacuse I do my damndest to avoid being influenced mby marketing I must have a not buy list thus am influence by marketing more than most – try actually reading what I wrote and appraoching it with an open mind

Is black white in your world?

you seem to have let marketers dictate what you do and don’t buy.

HOw you get get that from the fact I do the opposite – some leap of logic. really thats as thin as personal recomendation is marketing.

DrJ – Member
And yet you claim to be a typical consumer, representing a majority of people uninfluenced by marketing.

Not at all – not once did I say that. I said there is a part of the population who think like me

You guys are so funny. When there is something you don’t understand that challenges your ethos you have to deny it exists.

You are still having a huge issue with separating the object from the referent. Its perfectly possible to buy branded goods because of what they are not because of the branding – even sometimes despite the branding

But to you the object is the referent so you cannot grasp this concept.

Even a can of coca cola has a value a an object.

But because yo don’t understand you make up things you claim I have said and mock me to reinforce your prejudices – instead of opening your minds and accepting that not everyone thinks, lives and acts in the same way

Will it make 600?

Will it make 600?

It’s not your thread TeeJ.

I think you will find it is his DD.

Started 22 hours ago by mastiles_fanylion

I know he thinks it’s his, but it’s not 🙂

Must be a bit tiresome being TJ, having to spend all that time deciding which toothpaste cleans his teeth best, which powder washes his socks better, etc etc, simply because he discounts the information provided by the brand.

again DrJ – I haven’t said that 🙄 Open your mind and listen.

I haven’t said that

See TeeJ, when you decide to talk complete bollocks for a few hours, you have to remember what you have and haven’t said – you’ve called people gullible, then said you haven’t, you’ve tied yourself up in so many knots covered in bullshit that you’ve forgotten what you’ve said now…it could have been fun, but it just turned out to be too much like the other time you got yourself into a knot over marketing/brand/logos and your lack of understanding of them. And, I’m afraid, that shows a lack of imagination on your part.

However, you’ve motored it on to 14 or 15 pages and for that, I salute you.

Either you use the information provided by the branding or you don’t. If you use it, then it works, contrary to your claim.

Imagine – you go into a shop in a foreign country to buy washing powder. You have 2 choices, at the same price – Ariel, or Jkjgfukf. Which do you buy?

So TJ how do you buy things like toothpaste and washing powder?

You are still having a huge issue with separating the object from the referent. Its perfectly possible to buy branded goods because of what they are not because of the branding – even sometimes despite the branding

you’re still blurring the line of marketing and branding –

how do you come to a decision that one branded item is better than another equally good branded or generic product?

marketing clearing isn’t aimed at you, its aimed at people who spend money (and I don’t mean this with malice) –

how do you buy things like toothepaste and washing powder?

he gets it second hand doesn’t he? So whatever’s available, I’d guess.

I was just stood at the sink doing some washing up… and saying a silent prayer to Tesco.. They are due to deliver some groceries this morning and I’m out of coffee..

which led me to thinking.. How much was Jesus Christ a brand..?
How much was Jesus Christ an anthropomorphism of a franchise..?

The franchise was already deeply hinted at in the bible with the disciples.. did the brand become so deeply entrenched that over the millenia Christianity has become what it is (or was..) Were they just a grocers or perhaps a builders merchant who gave out friendly advice wth your shopping..?

Where’s Tescos with my coffee..!? My eggs are going cold..
The swine..

(it’s fairtrade coffee BTW.. I only ever buy stuff with the fairtrade logo..)

don’t bring religion into it, my head will explode!

If you buy second hand you still aren’t immune to marketing – maybe it is MORE useful in that case. Suppose I see on the Classifieds

1. Seat post for sale £9
2. Shimano XTR seat post for sale £10

Well, I didn’t know Shimano made seat posts before, but now I remember seeing them in a shop window as I hurried past, so I guess they do, but I have no first hand knowledge of them.

Which shall I buy?

DD – I didn’t call the people on this thread gullible – I said the marketing only works with the gullible. I understand far more than people give me credit for – but they don’t understand my position. But becajuse they don’t understand it they atttempt to rubbish it

DRJ – nope – you can consider the information, decide what is relevant, make the decision based on what the object actually is.

this is the bit you find so hard to grasp – what the object is and what it is branded and marketed as are not always the same thing. Teh trick is to look for waht the object is

edd – I buy the cheapest phosphate free, enzyme free washing powder

DRJ – nope – you can consider the information, decide what is relevant, make the decision based on what the object actually is.

What “information”? What information do you have about toothpaste, memory cards, soft-drink taste ?

To be honest the Garmin logo even when pointed out means nothing to me, I see it as a blue triangle thats it it says nothing to me.I own one because I read some reviews looked at the features compared the price and based my purchase on these.

sturmey – no you did not – apparently you bought it because of the branding. None of us apparently have any free will

Good morning everyone – back now…

And still TJ is not understanding the difference between a logo and a brand. See that up there on the title of the thread TJ? It says *LOGO*. Of course someone wouldn’t buy a satnav because the logo made them do it. That really would be a stupid claim. The logo may help support the brand by being recognisable, easily identifiable in the marketplace. Just like the Bass beers logo you exampled ages ago – people recognise it, they can associate the logo with the product. Have a look for yourself at the branding that goes on around the Bass brand.

And a part of the reason that association is made is THROUGH BRANDING.

It’s not your thread TeeJ.

I dunno. I would say it pretty much owns it.

…..obviously what caused him to own it is highly debatable.

Its all very well being anti-brand (and I’m the same to a lesser degree) but as has been said before your desire to avoid branding still places you within the spectrum, like it or not.

And actually the branding, comms and marketing people don’t care about you. Your type are such a small minority that you are irrelevant to their needs.

you need to rebrand your anti-consumerist stance if you want to be noticed 😉

edd – I buy the cheapest phosphate free, enzyme free washing powder

Powder? Liquid? Gel? Do they all wash the same? Have you tested them?

yossarian +1

I’m half with TJ on this (I’m only very half hearted about avoiding branding.. it’s only half worth the trouble and I couldn’t really give a toss if I’m honest..)

but what Yossarian says is true..

Jamie – Member

I dunno. I would say it pretty much owns it.

It’s certainly got his brand all over it now 🙄

DrJ – Member

edd – I buy the cheapest phosphate free, enzyme free washing powder

Powder? Liquid? Gel? Do they all wash the same? Have you tested them?

Have a look for enzyme free phosphate free washing powder. you will be lucky to find one type.

MF – No I do understand the difference completely. the debate has got rather confused tho

The other thing I understand that people seem to have difficulty with is the object is not the brand. the object has attributes and values inherent in it that are nothing to do with how it is branded.

I buy things for what they are not for what they are marketed as. Of course sometimes its the same thing

I have never heard such delusional claptrap as on here. Its hilarious and has really amused me.

“personal recommendation is marketing”

“If you attempt to avoid being influenced by marketing youactually have been influenced more”

“what font you use has a universal inherent meaning that everyone understands”

Molgrips – nope you are still confusing object and referent

A brand IS the object, but with a bit more thrown in.

You do not understand what is meant by brand. A brand could spend nothing on marketing or advertising, it’s still a brand.

sturmey – no you did not – apparently you bought it because of the branding. None of us apparently have any free will

FFS that is in no way what’s being said here. You have no clue what’s going on and what’s worse you won’t make the effort to try and understand.

Let me pose a question. You’ve heard of Marks and Spencers, right? I could ask me what you thought they were like, and you’d tell me. THAT IS THE BRAND. What you know about a company, that’s the brand. Nothing to do with bloody free will or influence!

Molgrips – no it is not. the brand and the object are not the same thing at all (or not always) If it had a bit more thrown in its not the same thing!

this is the bit you guys need to learn and understand

molgrips – Member
Molgrips – nope you are still confusing object and referent
A brand IS the object, but with a bit more thrown in.

I’d disagree with that, TJ is right on this point – a brand is what a company builds, its a reputation, the reason people will buy repeat products from the same manufacturer. Brand is about emotion.

Sweet baby jesus and the orphans! Is this still going on

this is the bit you guys need to learn and understand

No, it’s not. It’s the bit you don’t understand. Because you do not understand what we mean by the term ‘brand’. It’s like arguing about whether oranges are sweet when you are actually thinking of sprouts.