@snownrock The reason it’s heavy isn’t the travel, it’s the value.
The problem is that nothing you can build with at that price range is light, maybe you could save a bit of weight with the fork but there’s not much which is any good (or more to the point people think is any good*) at that price point which offers any weight saving. I’d guess that at OE a sid select is similar or more expensive than a (more popular) pike select, but beyond that there’s nothing to save weight on.
[the same] Shock, tyres, wheels, drive train bars etc aren’t getting lighter at the same price point so you’d simply end up with a very similar weight bike but with less travel and therefore less market appeal.
It’s not like a 34lb bike is that heavy any way but it would be the first thing anyone mentioned in a review of a 2k 100mm travel bike.
*I’d be very happy with an Sr suntour of decent pedigree like the axon but I’m not sure how much weight that would save or indeed compare on OE cost anyhow. That and a lot of people would immediately complain about there being a (very good) SR fork on a 2.2k bike instead of something cheap from RS