Well my Moto X Play has turned up. First impressions:
Big! But I’m used to a Razr i and before that a Defy. If you’re already into bigger phones, well and good, it’s one of them.
Screen is very good, 1080p, bright and adjustable, vivid modes etc.
Camera is very good, 23MP with Sony sensor, seems good outside and low light.
Battery is huge, meant to last 2 days, can’t really comment personally yet.
Speed, it seems snappy, not noticed any lag, apps open super quick.
Best way to think of it I guess would be as an XL version of MOTO G. Bigger battery, better camera, bigger brighter screen. Swappable backs and cases can give it the super premium feel, but I think it looks and feels very smart out of the box.