In the car world we no longer have an industry because the cars were rubbish (Morris Marina anyone?)
Orange bikes may be divisive, but they work really well, maybe their looks aren’t to all tastes, but they are/were British.
Be careful what you wish for, style over substance seemed to be a theme from Benji, when all bikes look the same, perform the same and are just average, consider we had choice and chose a different brand, jobs, skills and huge investment should be cherished and nurtured, not just derided without trying first.