I see adverts are starting to appear on the TV and other areas of the media, supermarkets are stocked to the rafters with mince pies and I’m being pestered to put together a pressie list of what I’d like – top of that list will be for personal peace and others to have a sense of timeliness.
Point one : I’ve got three children. There are two – count ’em, TWO – paydays until Christmas. Even if I only spent £50 each on the kids, same on the wife and bought my Xmas dinner from Iceland I’d still be expecting an outlay of £2-300. We’ll be spending considerably more than that and I don’t want to use credit or have to bounce bills.
So when do you think I should start preparing for it? A week before? (“Oh damn, I’ve spent all my pay on bills and bike things and didn’t prepare for Xmas because some miserable **** on STW said it’s not the done thing. You don’t mind, do you kids?”)
Or perhaps I should prepare for a few months before so that we can all enjoy Xmas without worrying about credit card payments, or the mortgage not being paid?
Point the second : Now bearing in mind what I’ve just said, put yourself in the shoes of someone who is trying to sell Xmas stuff. Maybe in advertising. When is the perfect time to advertise your Xmas goods? When people still have money to spend, like a couple of months before Xmas? Or would you leave it until December, a week after many people will have received their last paypacket? I don’t think you work in sales or marketing, do you?
This is simple stuff, you don’t have to be a genius to work it out, yet we still have the same handful of threads appearing every year. And in the real world there are barely any Xmas adverts appearing on the TV yet. I seem to have kids’ TV on all the time – it’s on as I type – and can only recollect seeing the Disneyland Xmas ad so far. But I don’t spend all my time glued to it so may have missed them.