depends how much marketing budget is put into it
even the olympic xc, there was a whisker between 29er and 650b wheels, wouldve made little difference if the winner was riding 26, likely hed still have one
mtb (and cyclists in general) love to form cliques, dhers, xcers, fatbikers, ssers, 29ers, etc etc
i reckon there will be a push for 150-180mm 650b freeride/ enduro bikes in the next couple of years