3pm today…..

New Atherton bikes company, and they have created their own team.

I thought that’s how they’ve operated for a while, hence them all always being on the same manufacturer?

The Atherons are now sponsored by an IT recruitment firm. That is why they are launching here? Expect the next head hunting offer to includ ethe latest carbon rimmed wonder bike

Excitement’s reaching fever pitch here

Who had bets on it taking a couple of minutes to load? 😄

So what is it?

Well that’s out there! No wonder Robot Bikes went quiet!

Oooh that’s exciting!

Talk about an anticlimax!

I guess with the end of their racing careers in mind they are looking for future means to monetise the Atherton brand.

Just a DHer?

DW link so not interested, that’s for trail bikes. Commencal will wipe the floor with them again with their design, with a bike that costs a third of what they will sell this for.

Is there any sound?

text summary for the youtube blocked pls?

Was excited for a moment then, not really exclusive it’s plastered all over the web.

DW link so not interested, that’s for trail bikes

If memory serves a little known DH racer called Sam Hill had some alright results on a DW-Link bike like the one below…

https://www.pinkbike.com/news/athertons-launch-atherton-bikes-with-robot-bikes-founders-and-dragons-den-investor.html

https://www.athertonbikes.com/

Well… I’ll be!

I guess that Team Rumours pic was of a robot, not an Atherton made of Cubes!

Atherton Bikes?! Didn’t see that coming.
Best of luck to ’em. Glad to see Robot Bike guys are still in the MTB industry.
An all British brand.

Will it just be Robot Bikes with some different bike offerings? Or will be see a completely different lineup, designs & pricing?

Good for them I say, I hope it works out and they can make a success of it.

If memory serves a little known DH racer called Sam Hill had some alright results on a DW-Link bike like the one below…

Back in the day, when there were a lot of shite designs about.

Why pay the kinds of money they will ask for (hell, why even pay V10C money) when the most competitive bike on the circuit is a fairly cheap aluminium bike – one who’s very stable riding characteristics also just happen to suit amateurs.

From what I’ve gathered a lot of the new 29 dh bikes coming through have crazy forward axle paths in the latter stages of their travel, save for the Commencal, Norco and the prototype GT. Looking forward to see if they can manage to keep it vertical on this bike.

https://www.athertonbikes.com/

Cool!

I clicked on that link but I’m no wiser. Have they launched a Bike Park or a Trail Centre?

Drac – can you read it OK on your iPad?

fair play, best of luck to them.

Next time give them all a mic each and sort out the audio!

Echo above, audio is pretty poor.
Can’t really hear what Dan is saying.

Interesting news though, look forward to seeing how it works for them.

Well went to read it on pink bike, not really in the mood to listen to a you tube vid for a short announcement…..
Good luck to them though, as I’m sure Rachel will prove the bike can go fast….

Must admit I loved the comment from the Canadian on pinkbike “Gwin: *becomes a team manager* – Athertons: Hold my beer”

😀

I’m interested to see what Dave Weagle comes up with!

I just think even the Athertons are going to have to come up with something very very good with some kind of added value to get people to pay robot bikes prices – and Gee and Rachael are going to have to go on a winning streak on it. The sales will live and die by how well both of them perform this season. I don’t think it will be enough for Rachael alone to dominate the womens.

Are they trying to make a small fortune from bike construction?
Hope they have a large fortune to start with.

Good luck to them, but that’s a few mouths to feed if it’s to be more than a vanity project/sideshow, and a lot of travel and expenses to cover.
I’d love to see the business plan, surely the robot stuff will be only for flaghip(s), volume sales have to come from somewhere else.

clearly just a front to sell t-shirts.

Well with the people involved it’s either going to be a really expensive vanity project or a lot more than how many bikes can we see cause of the name. Make something good and people will buy it, some to be different, some because of marketing, some because they tried it and loved it.

The Sam Hill effect with Iron Horse in Aus was amazing though, every kid had one, just missed out as by the time I was looking they were all on 3x welded.

’d love to see the business plan, surely the robot stuff will be only for flaghip(s), volume sales have to come from somewhere else.

I’m sure there are enough people out there that will buy a Atherton bike because of the name on it. There’s enough folk with money that ride V10’s that don’t race (that used to include me) so I suspect they’ll get reasonable sales.

I imagine they are not going to be aiming for high volume sales based on the construction and comments about customisation etc.

The Santa Cruz’s have pedigree though, and if you’re round Sheffield and know the right people you can get their stuff for well below RRP.

As I said, the company will live or die on whether they dominate this season. If not the fashion conscious will just carry on buying Santa Cruzs and the privateers on a budget who want a competitive bike will buy Commencal.

Bloody Nora, that website is absolutely impossible to read. I’ve seen a lot over the years, but that’s a humdinger. Chapeau.

Is it a like button?

The site looks better on a Computer, the mobile version looked worse.

Good luck to them I say, its a bold move in the current climate. I just hope they build bikes us mere mortals can afford and not just focus on high end.

Well I think that this is pretty spectacular news.

A British bike and probably the most successful family of riders who also happen to be British, joining together.

I would buy one just for the uniqueness of that. I live and ride in Britain, I admire what they have done. So I dont care about the price, where do I send my cheque ?

Couple of small questions;
1 – will I be able to ride the Hard Line on it
2 – will it make me as hard as Gee and a winner like Rachel

Not interested in that sort of bike, but good luck to them.

If they get it right it will be a good thing for the British bike industry.

The best of british to them,hope it all works out.

Anyone seen the bike yet? Loads of people posting a leaked pic on Instagram.

This link may or may not work…

https://www.instagram.com/p/BtEq8FGlWfF/?utm_source=ig_web_options_share_sheet