Santa Cruz Bicycles was founded in 1993 by Rob Roskopp, Rich Novak and engineer Mike Marquez in the surf-and-skate town it's named after. It grew from a scrappy start-up into one of the most desirable mountain bike brands in the world, defined by its VPP suspension and a no-quibble lifetime warranty on frames and bearings.

The range covers everything from the short-travel Blur cross-country bike to the Bronson, Hightower and Nomad trail and enduro bikes, plus the V10 downhill race machine and the Syndicate World Cup team that races it.