Heads up! Shareholder Campaign ends Tuesday November 4th

Heads up! Shareholder Campaign ends Tuesday November 4th

We are crowdfunding the sustainable future of Singletrack and you can own a share of our business today.

Back in July we announced our plan to open up ownership of Singletrack to new shareholders via the Crowdcube investment platform. Almost 500 of you signed up to be kept in the loop and yesterday we emailed all of you to let you know that our investment campaign is now live on the Crowdcube platform. We are very happy to report that there was an almost instant flurry of investors pledging amounts from £10 to a great deal more. We are definitely off to a good start but we need more of you involved, even if just to share the opportunity to anyone you think would like to help us thrive for another quarter of a century.

A scenic mountain biking trail with two riders navigating through a field of wildflowers, featuring mountains in the background and a logo for Singletrack Owners' Club.

Next year Singletrack turns 25. That’s a quarter of a century of independence in the bike media world. A lot has happened in that time and we’ve left a lot of history in our wake over the years.

Latest Singletrack Merch

Buying and wearing our sustainable merch is another great way to support Singletrack

We’re continually doing what we need to do to remain a key player in both the mountain bike and publishing world, and we’ve proven time and time again that when the going gets tough, doing the right thing by our subscribers pays off, even if that means asking for their help.

Following the amazing support we received from our readers last year we’ve been looking at how we remain sustainable and not just survive but thrive as a media brand. We’ve looked at every part of the business and we’ve made changes where they were needed – We are adaptable, but now we feel it’s time to adapt again and once more we see our future involving you, our readers, subscribers and website users.

Singletrack has always been about the community. Our independence has allowed us to remain a mountain bike media brand for mountain bikers and by mountain bikers since the very beginning back in 2001. That won’t change and indeed we want to build upon the experience, contacts and knowhow that a quarter of a century has given us in the specialty publishing world

And that’s why we are offering a chance for you to not just be a reader of Singletrack but to own part of it.

Our investor campaign has just launched via the CrowdCube platform offering you the chance to become a shareholder of Singletrack. A real shareholder, part owner and with the chance to benefit from our future growth and success. You can invest any amount you like from just £10 to a lot more. The more you invest the greater your shareholding will be.

The investment process is overseen at every stage by Crowdcube. If you don’t have a Crowdcube account then you will need to set that up. To make absolutely sure, you won’t be able to invest for 24 hours after your account is created. They will also walk you through all the risks involved. Only then will you get the option to invest in us and even then, your investment will only be taken at the end of the campaign and again, only if you still want to invest. In the meantime there will be lots of opportunities for you to ask us questions and find out more about what our plans are for the future.

We will be using our Owners Club mailing list to keep our investors updated on how the campaign is going and after the campaign is closed, to keep all our new owners updated on the plans and more that we are already working on for the short to long term future of Singletrack. If you want to be a part of that then check out the campaign over at Crowdcube right now and sign up to our Owners mailing list below.

Donations

For financial reasons our investment campaign is open to UK residents only. We’ve been contacted by many of you from outside the UK about this but unfortunately there’s nothing we can do about that at this stage. If you are not a UK resident but you still want to support us then you can make a donation below. We will consider any donation as if it were an investment and offer up the same perks as the Crowdcube campaign investors can get.

Author Profile Picture
Mark Alker

Singletrack Owner/Publisher

Mark has been riding mountain bikes for over 30 years and co-owns Singletrack, where he's been publisher for 25 years. While his official title might be Managing Director, his actual job description is "whatever needs doing" – from wrangling finances and keeping the lights on to occasionally remembering to ride bikes for fun rather than just work. He's seen the sport evolve from rigid forks to whatever madness the industry dreams up next, and he's still not entirely sure what "gravel" is. When he's not buried in spreadsheets or chasing late invoices, he's probably thinking about his next ride.

More posts from Mark

163 thoughts on “Heads up! Shareholder Campaign ends Tuesday November 4th


  1. After a lot of umming and ahhing I figured ‘why not’? Singletrack and the Singletrack team have done a great job of bringing me news, entertainment, and novelty over the past ~25 years

    Same sentiment from me, although I’ve not been here quite that long. 
    I think it was my joining that took it over the £50k target, (not that it really matters). 

  2. If we invest do we get priority QoS on the forum?

    I’ll just be satisfied being in an exclusive membership tier above Big Hitter. 
    Don’t you KNOW I (part) own this place? 😁

  3. Thanks @nicko74 

    Your name is on the perks list and We’ll be in touch about that in days after the campaign closes.

     

    From the time the campaign closes there will be 4 day cooling off period. Crowdcube has all your investment cash but if you change your mind you can get it back in that four day period. Obviously I’m hoping that no one does. During that time I’m hopoing I can get all the paperwork sorted around the shares. Once all that’s done and the money is in our account we can start the work – getting the perks sorted will be one of the first jobs for our new co-owners. 

  4. I’ve just tried to invest and the bank have cancelled my payment and asked me to contact them immediately. 
    I have the money, and I went through Marks link as a subscriber.. I don’t think I’ve gone to a dodgy site..
    Off to speak to the bank.

  5. I’m in, and so is my wife

     
    Bunnyhop and i have both chipped in a bit, more to say “thanks for being here, let’s see if we can help you stick around a while longer" than out of any need to generate a massive return.

  6. The campaign is now closed to investment. Thank you to everyone who is about to become a co-owner of Singletrack. In the end just over 200 of you invested a whisker short of £60k (two donations pushed us well over£60k).

    We are now in the 4 day cooling off period. 
    All investors should have received an email from Crowdcube this morning explaining the process. 

    Once we have the final total after the cooling off period I’ll be in touch with all our investors to sort out your perks. 

    Thank you all for your support. It’s been incredible. 

  7. Great stuff, congratulations.


    We are now in the 4 day cooling off period. All investors should have received an email from Crowdcube this morning explaining the process. 

    Had this through overnight, so that looks like it’s all going to plan:

     

  8. Ooh, does that mean with have a new level of forum snobbery? 

    Free Member – Peasant Tier

    Full Member – Forum Bourgeoisie

    Investor – Platinum Ego Tier

    Is the investor tier now the aristocracy of the forum; united in status, divided like the Windsors at Christmas?

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