As Lew Buchanan adds Only Fans to his sponsor list, the jokes are easy to make. Probably known best for its home grown porn scene, Only Fans seems keen to shift its image (or maybe just expand its market) to be seen as another option for those looking to provide exclusive Members Only content to those willing to pay. This isn’t the first athlete to be sponsored by them, but to our knowledge it’s the first mountain bike athlete.
I am so stoked and proud to share my news that I have signed with OnlyFans for 2023. They are a HUGE part of my program and enabling me to level up in many different areas and it feels awesome to bring a company that is out of the industry and so large into our sport of Mountain Biking. We shot this short video to give you some context on the deal and showcase some sick riding in a cool location in the UK. Make sure you give this video a like to show support, comment below and subscribe to OnlyFans for BTS content, my new “how to” videos and bike set up tips along with connecting with me directly.
Lewis Buchanan
Paywalls are nothing new, and we’ll be hearing soon from our publisher, Mark, on what he thinks of this move and its potential significance for the content consumption vs content production world. But there does seem to be the unavoidable question of whether Only Fans is just another social media channel, or if this is the porn industry looking for a spot of sportswashing.
For now, what do you think? Vote in our poll, and head to the comments.
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