As Lew Buchanan adds Only Fans to his sponsor list, the jokes are easy to make. Probably known best for its home grown porn scene, Only Fans seems keen to shift its image (or maybe just expand its market) to be seen as another option for those looking to provide exclusive Members Only content to those willing to pay. This isn’t the first athlete to be sponsored by them, but to our knowledge it’s the first mountain bike athlete.
I am so stoked and proud to share my news that I have signed with OnlyFans for 2023. They are a HUGE part of my program and enabling me to level up in many different areas and it feels awesome to bring a company that is out of the industry and so large into our sport of Mountain Biking. We shot this short video to give you some context on the deal and showcase some sick riding in a cool location in the UK. Make sure you give this video a like to show support, comment below and subscribe to OnlyFans for BTS content, my new “how to” videos and bike set up tips along with connecting with me directly.
Lewis Buchanan
Paywalls are nothing new, and we’ll be hearing soon from our publisher, Mark, on what he thinks of this move and its potential significance for the content consumption vs content production world. But there does seem to be the unavoidable question of whether Only Fans is just another social media channel, or if this is the porn industry looking for a spot of sportswashing.
For now, what do you think? Vote in our poll, and head to the comments.
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- This topic has 53 replies, 34 voices, and was last updated 1 month ago by .
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Lewis Buchanan now sponsored by OnlyFans
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Posted 2 months ago
I gather they’re sponsoring quite a few sports now, cleaning up their image they say.
Video: https://www.youtube.com/watch?v=g2-KPEVAMqo
Press release:
LONDON. (18th JANUARY 2023) – Professional MTB rider Lewis Buchanan has today announced a partnership with digital media platform OnlyFans for the 2023 season.
The 29 year old Scottish mountain biker will wear OnlyFans branded race jersey, shorts and helmet when he competes in 2023 and will use the platform to connect with his fans. Buchanan will post on OnlyFans exclusive “How to” videos with tips and tricks on how to improve your riding, bike set up tips and behind the scenes footage at events across the globe.
Creator platform, OnlyFans is home to a growing number of athletes and sports stars who are using the site to connect with their fans – sharing training videos, fitness tips and behind the scenes competition footage.
Over the past year, OnlyFans has been cultivating multi-tiered sports collaborations of this kind, demonstrating the versatility of the platform for connecting athletes and sports professionals with their fan base by providing exclusive access to content not seen elsewhere.
Buchanan is one of many sports athletes to have joined OnlyFans in recent months across a range of sports including, boxing, surfing, rally driving and wrestling.
OnlyFans has over 3 million content creators and over 220 million fans, and has paid out over $10 billion to creators since being founded in 2016.
Lewis Buchanan said: “I am proud and very stoked to announce this partnership with OnlyFans for 2023. I have always wanted to partner with a company outside the MTB industry but who are keen to get stuck into something new. Onlyfans is a social media platform where anyone can be creative and showcase their talents. Sharing exclusive content or whatever you are passionate about and connecting with your fans.
“I will use my account to share my tips and tricks on bike setup, on track tips and behind the scenes footage at events across the world. It is cool to bring a brand this large into the MTB world. I look forward to working alongside the people behind the company and having their support and backing to create the coolest MTB content and visit the most insane locations around the world on two wheels.
“This job I do is a business more than it ever used to be and I am proud of myself for making moves outside of the industry and to see this come together.”
OnlyFans CEO, Ami Gan commented:
“We are happy to welcome Lewis to OnlyFans. He is a huge MTB talent with a very loyal fanbase who will be excited to get access to his exclusive content and access the athlete directly on the platform. Lewis is one of a growing number of athletes who are utilising OnlyFans to connect with their fans and build a real community on the platform.”
Posted 2 months agoThey sponsor a car in the British GT Championship too…
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