What do you expect OP- be honest, its peak trading season, its a product that I’ve said a few times over the past few months that it is way underpriced for what you get and at somepoint they’d put the prices up. Its been full 11spd Ultegra for ages.
For full Ultegra/those wheels and a decent carbon frame and forks it was underpriced at £999.
In the past I was going to pull the trigger on a PlanetX with really SRAM Force kit and the prices went up. It happens.
They upgraded from a 105/10speed Ultegra mix and held the previous pricing.
It’s still a cracking deal when the competitors price range for a similarly specced 11 speed Ultegra bike is from £1400-£2100 depending on brand.
+1. The previous Pro X had lower spec and they held the price even with upgraded kit. You cant do that forever.
On another note- how do you know if their sourcing costs have gone up? Everyone is clammering for summer road bikes, the distributors (or worldwide will have supply and demand increase on Ultegra roadsets…its natural for the cost price to go up as well..
Sour grapes. I felt miffed with the Sram offer years ago- I.e miffed/kicking myself for procrastinating.
I missed out on the £400 Mazz 55 RCTi forks on wiggle a couple of years back. Knew they’d go if I dithered.