So, it's time to invest in some new kit again - clothing, tee-shirts, work trousers, etc.
I'm wondering whether to just get the stuff I normally get or whether to get my logo on some tee-shirts, jackets etc. A lot of you folk get "a guy" in to do jobs for you around the house - so when he comes, how important is it that he has some kind of image...you know what I mean, his company name on the breast of a polo shirt...that kind of thing.
Is a sign-written van a must? I'm always a bit uneasy about having my name and number down the side of a van - don't know why and could be convinced that it is actually the right thing to do.
For those of you who don't know, my business is timber flooring - and without blowing my own trumpet, it's slightly at the higher end of the market, so no laminates and a lot of parquet flooring. I don't get my business through advertising (been there, wasted money on that) but get recommended by either a shop that sells it, past customers or another flooring company that uses me for the more complex stuff that their guys can't manage. I'm, for the most part, a one-man band so it's just me, myself and I on site.
I know it's important for bigger companies (e.g. British Gas, Virgin Media, Sky etc) to have their guys dressed in corporate kit, but how important is it for you as a customer to have a "specialist" in to do something - does it make a difference? I've often had a sneaking suspicion that it's just a bandwagon that everybody's jumped onto that doesn't make a difference.
It's a serious question (though I am fully expecting the usual piss-ripping replies too) 🙂 so just canvassing opinions from the hive before I go ordering stuff.
some sort of 'uniform' is a plus - you know (think) you're getting someone employed by the company, not a contractor.
discrete signwriting on van door, again, you know who it is then.
of course all this might be an issue if you're being subcontracted by another company and they've not let on it's not them doing the work...
For most folk I know the important things are:
- turn up on time
- do what you said you were going to do, by when you said you were going to do it, for the price you said it was going to cost
- if any of the above can't happen then tell them ASAP and be honest
- leave the place tidy
As long as your dressed appropriately for the work then logo'd tops don't get a look in next to customer service.
I am always impressed when the tradespeople I have out to give quotes look and communicate in a professional manner. I agree that bigger companies need the labelled gear, but I can't say that I have noticed it on the individuals I have hired.
Vehicles can make a differecne, though. Young men in rusty white vans tend to send me looking elsewhere. Seriously.
EDIT: And what thepurist said.
if you're known for skill rather than price then image is not as important in my humble opinion.
i'd like some floor please, how much for a floor?
Young men in rusty white vans tend to send me looking elsewhere. Seriously.
🙂
I have a shiny black Berlingo - new shape, only a few years old.
- turn up on time
- do what you said you were going to do, by when you said you were going to do it, for the price you said it was going to cost
- if any of the above can't happen then tell them ASAP and be honest
- leave the place tidy
These things I try and do as a minimum - under-promise, over-deliver and all that 😉
actually dont worry, i dont want to feel like i've been responsible for your heated mirror extravagance!
I have a shiny black Berlingo - new shape, only a few years old.
oh how the other half live?!?!!
Quite out there for a van - and it only bloody well DOES have heated wing mirrors 😀
Where are you based deadly? I'm going to be looking to get our living room, dining room and hallway done soon in Cheltenham
Too far away for you?
Dave
edit: don't mind if you don't wear a uniform, just be good at fitting flooring and don't nick my bikes.
Doesn't bother me one bit, but the "pro workwear" Dickies, Snickers etc seems to be becoming the norm. Usually the embroidered polo shirt logo is all you need to keep it smartish and corporate if that's what you're aiming for. Unless you have a secure compound for the van, stealth seems the sensible option with so much tool theft.
When a properly stickered-up van pulls up outside it definitely makes me think I've got a professional in rather than some random cowboy. Not always the case, of course, but I think it's often an indicator that the person whose name is on the side is someone who gives a toss about their reputation. Can understand the reasons not to as well, though.
Not sure I'm that bothered about uniform and that, I tend to associate uniforms with big corporations, which makes me think 'Oh god I'm going to have to talk to a call-centre and fill in paperwork'.
The newness of the van is an interesting one though..
Crap battered van = someone that doesn't give a toss about their van probably won't give a toss about the quality of the job they do [b]OR[/b] they do a good job at a good rate so don't make a lot of profit to splash out on fancy non-essentials
Nice van = hard grafter with a professional outlook that knows the importance of a professional image and demonstrates he's willing to invest in his business [b]OR[/b] cowboy type that does a half-assed job and rips pensioners off and makes so much money he may as well spend a fraction of it on a shiny van (and it helps to dupe people into believing he's professional
Well ive got a nice van, decent tools, a hoover to clean upp after us, dust sheets, no markings on van, the insurance company i use want allow it as it asks to be broken into say they.Jeans trainers and a tshirt, always clean and tidy,written estimates and receipts.
a fellow workmans van parked near by, numerous catalogues and paper all over the dash, scruffy dirty van, loads of bashes and dents,parked awkwardly in car park,materials scattered around, seriously bald tyre.
Another workman nearby, logo on his t shirt, and overalls, always clean,chatty , freindly, proffesional,nice tools, etc.
Which ones would you employ.
how much for 1 whole square foot of posh flooring? (thinking of buying a flat in london and getting it completely re-done you see)
Spangley new sign written van, smart gear and a average job 'v' average van/ presentation but top class job? I know which one I'd go for!
Word of mouth and quality of work is much more important in my opinion. Couldn't care less if you looked like a tramp as long as I get, and I am happy with what I paid for.
In a previous job, as a lowly field engineer, I requested that we had a basic uniform for all engineers.
Smart trousers, light blue cotton shirt (and polo neck ones for the summer) with our company logo on the breast pocket.
Many clients (including those been around the longest) said it was a substantial improvement, and made the company appear much bigger (read: successful) than it was....
Interesting so far - I like the idea of a guy having a reasonably smart van - if I see some souped up transporter that costs around £30K, then I start to worry a bit. Old rust-bucket - definitely worrying.
Having said that, I know guys who drive great vans and do a shit job, and vice versa. But it's interesting to get opinions as it's prospective clients what matter, not what I think.
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oh look, tsy is here to be all misygomathingy 🙄
*reports to mods for [s]not replying to my text[/s]something or whatever*
Small company logo on a polo shirt, general neat and tidy appearance, taking workbooks off when going into a home to give a quote ect can all add up to an air of professionalism.
There was something on the bbc website recently about how a range of faces graduating from Caucasian to African were judged differently (as white or black) depending on how they were dressed. There are little cultural things that are learned rightly or wrongly that shape our image of people we meet, of course most stw'ers will claim they are not affected.
Smart trousers, light blue cotton shirt (and polo neck ones for the summer) with our company logo on the breast pocket.Many clients (including those been around the longest) said it was a substantial improvement, and made the company appear much bigger (read: successful) than it was....
I would echo this. A smart apperance and company name on the tops gives a good impression but don't think you need a company logo on the side of the van espcially if you mainly get jobs through word of mouth.
Merely pointing out how sexist the term 'Tradesman' is!
Best go have a look at my phone, eh?
I do carry disposable shoecovers for looking at jobs in case I'm on the way home - it would just embarrass everyone if I took my boots off. 🙂
What thepurist and saxonrider said re. communication and reliability.
Now I think about it, the tradesmen I recommmend to others do tend to be neat and tidy and drive clean but not s****y vans though - so that may have impressed me.
. I don't get my business through advertising (been there, wasted money on that) but get recommended by either a shop that sells it, past customers or another flooring company that uses me for the more complex stuff that their guys can't manage. I'm, for the most part, a one-man band so it's just me, myself and I on site.
Everything you do is marketing, but if the majority of your work is by word of mouth recommendation [b]and you are busy enough[/b] then it makes no sense to spend on logod uniform and a sign written van.
Personal recommendations mean that you do need to make a good impression once on the job though - and part of that is looking the part.
Van needs to be smart but not flash.
why not get yourself a wood panelled van?
Clean van and a clean set of work clothes.
I have not used a bloke before because he turned up to do a quote looking like he's been in a food fight.
BTW, I've just remembered that you once saved my life.
[url= http://singletrackworld.com/forum/topic/dead-man-walking-1 ]Thanks again.[/url]
We had a load of work done on our house when we moved in. IT was something around 30k.
We went with the company that we felt most comforable with. They weren't the cheapest. They were, however, professional, curteous, honest and punctual.
I think you should have your name on the van and on the "uniform". It gives the impression you are proud of your company and want people to associate you with it. It also suggests that you directly employ whoever is doing the work and haven't subbed it out to someone you met in the pub. The unmarked van, guy in a T-shirt with only a mobile number gives the impression he has something to hide.
A few other things that we noticed/liked. Proper addresses and phone numbers. Not Dave on a mobile number who can disappear half way through the work. People who don't suck their teeth and say how expensive everything is going to be. We knew 15 hardwood sash windows was not going to be cheap but what we wanted was a proper quote and suggestions on ways to save money or get batter value.
We also liked honest straight talking advice. I don't know what I'm doing on a building site but I'm not stupid so explain it to me in a way I can understand. If you try and impress/confuse me with jargon you are not going to make me think you are an expert. Someone who is really good can explain it to someone who knows nothing in a way they understand.
What thepurist said.....but you're often not to know that before they've done at least one job for you, so, what I look for when someone turns up for a quote....
- Discrete logos/corporate clothing, clean etc presents the right image
- Turn up when they say they will
- When noting stuff down for the quote, put it on company paper or in a job book AND BRING A ****ING PEN/PENCIL WITH YOU. YOU KNOW YOU'LL NEED ONE - DON'T ASK ME FOR ONE!!!
- Actually take measurements/ask questions/discuss requirements in a language other than grunts that our chimp ancestors would recognise.
- If you say I will get the quote by Wednesday make sure I get it by then - or communicate that fact so I'm not hanging.
- Be prepared to field Q's about the quote and be prepared to revise it.
Just my tuppance worth....
@ alfabus, sorry mate, missed your post. I'm based in Bristol, but travel as far as Cheltenham. email in profile.
Everything you do is marketing, but if the majority of your work is by word of mouth recommendation and you are busy enough then it makes no sense to spend on logod uniform and a sign written van.
True, except a simple print on a van costs so little the only reason not to is if it bumps insurance up massively or your van is a heap.
Sounds like your customers have money and taste, so whatever you do keep it low key and tasteful, if a van can by definition possess those qualities.
And don't get the van logo'd up if you drive like a knobend, or you will get rude phone calls.
The newness of the van is an interesting one though..Crap battered van = someone that doesn't give a toss about their van probably won't give a toss about the quality of the job they do OR they do a good job at a good rate so don't make a lot of profit to splash out on fancy non-essentials
Nice van = hard grafter with a professional outlook that knows the importance of a professional image and demonstrates he's willing to invest in his business OR cowboy type that does a half-assed job and rips pensioners off and makes so much money he may as well spend a fraction of it on a shiny van (and it helps to dupe people into believing he's professional
Basically, a shiny new van is either good or bad, where as an old battered van is either good or bad.
For what it's worth, at the really high end of the market I often think branding can detract from what you do. Real skilled people don't need a corporate image to do the talking - their work should do that.
If you look smart and do a good job, that's all the corporate image a good sole trader needs.
LOL Harry! I remember that - didn't realise it was you.
@deadly - hmmmm..... based in Bristol you say..... interesting..... <makes note of email for future flooring needs>....
As above, tidy van (inside and out). Be on time, or at least tell me your not coming, proper tools (not B an Q value type stuff)
And don't leave it in a shit tip even if it takes more than a day = happy me 😀
Not that bothered about clothes tbh, as long as your wearing some that's fine...
I have found, a constant supply of tea and coffee and sausages to anyone working here are worth their weight in goodwill and cooperation though,
A lot has been covered, but my tuppence worth:
- the vehicle is an important one. Too skanky and it looks unprofessional, too blinged up and it looks a bit naff. I would have thought that some subtle details on the side of it wouldn't go amiss, although there are the comments about increased risk of theft to take into account.
- uniform. If a few logo'd polo-shirts can be done cheaply enough, then why not? It does put across a more professional air and the impression of perhaps a bigger company than a one man band.
- headed paper for quotes & decent business cards also give a professional air.
- do you have any simple leaflets/flyers that you could staple to quotes with a couple of photo's on. Just something something visual that will remind the potential customer & make the quote stand out in a drawer full of bills & takeaway menus?
None of that of course covers the obvious professionalism already mentioned about quoting on time & contacting people if there are delays etc. Most people can handle a delay, so long as they are informed of it.
We had a bloke come round to quote for a kitchen re-skin when we were looking to sell our old house. He was recommended via a good friend & spent ages taking measurements and giving suggestions/alternative ideas. He said as our kitchen was quite old he'd have to do some digging about to find doors etc. that fitted, but he would get back to us.
He never did. I suspect it was too much leg work for too little reward. But, if he'd have been straight and said that, we wouldn't have minded. Now we've moved and when it comes time to re-do the kitchen we definitely won't be looking him up.
I would echo most of the above suggestions. When I'm looking for somebody then I'm interesed in who's done work local to me. So if I see a van with a tradesman's details on it parked up outside a house in the neighbourhood I will tend to take a note of it, or more likely take a photo with my phone.
I think it's worth mentioning to the punters that the insurance co. has said no name and number on the van, I'd never heard that before. I say it because I'd be wary of a tradesman with only a mobile number. But you'd hand out a card with your details on, any way.
*disappointed*
thought this was going to be a thread about darcy bleaching his ringpiece 🙁
I ranted previously about a sky install we had booked, first technician turned up, battered white van with no markings, fag in hand, complete with dirty clothing and traipsed dirty boots throughout the house as he assessed were the cabling needed to go. Typical to appearance after much sucking of breath through teeth informed me it was a two man job and he'd have to rebook it. Spent 20 minutes flicking fag ends on the drive and left.
Week later, two liveried Sky vans (discovery channel) arrive, both technicians wearing clean polo shirts and trade pants (the ones with the external pockets), on entering house both pulled out plastic shoe covers without blinking an eyelid, sussed everything out and had the job complete in 30 minutes.
They both got a cup of tea and some of the SO chocolate cake, while the first one got a rant on STW.
People judge by appearance, if you take pride in that then chances are you're work will reflect with the same level of attention to detail.
As to sign writing, I've booked a few trades after being stuck behind them at lights, I've also cancelled a contract after getting cut up by one of them on an onramp so its a double edge sword.
Its argued marketing / branding is the key to business longevity, and given the low outlay of some vinyl graphics I'd say its money well spent for a mobile billboard, if not just to tell the neighbours of the next job they'd best get their chequebooks out if they want to keep up with the jones's.
Leave them with a pen with your name on it, and a fridge magnet that they can pass to said neighbours.
Thanks for the suggestions & opinions everyone - definitely some food for thought.
@ Stoner, you are a worry sometimes. 😛
If i was paying for a bespoke service I'd expect them NOT to be wearing a uniform.
Having some personal knowledge of your appearance DD, I'd suggest you start off by running a comb through your hair and brushing your teeth 😀
Having some personal knowledge of your appearance DD, I'd suggest you start off by running a comb through your hair and brushing your teeth.
😳 You caught me on a bad day deluded.
Still, at least my shortcomings are reversible. You, on the other hand... 😉
Last time I buy you alcohol...bizzie! 😛
How much for two lots of stairs and landing in light oak?
Don't know if this has been covered, but RE: the van sign writing/insurance thing...
Am mate is a landscape gardener and so has a large van for his work. However, work dries up in the winter (obviously) so he then goes contracting as a delivery driver for another firm.
His solution was to have some magnetic panels made with his Co. logo and details on them that can be removed when not needed. They look rather smart and make his vehicle look more professional.
It would mean you could then remove the logo panel and not bollox up your insurance.
How much for two lots of stairs and landing in light oak?
Is that a serious question Molly? A whole staircase or cladding existing?
Interesting muddy - I might look into that.
Really just depends what you're doing. If you're doing gas/elec I'd want details of who you're registered with etc so I'd want a sign written van and some ID. If you're in just to fluff the carpets and rattle a few water pipes I'd probably care less, but a well presented, well identifiable person seems more trustworthy. I dislike the idea of letting an unknown, unmarked person into my home on a sub(butnow)conscious level.
I tend to take the view that the best tradesmen don't need to advertise & rely on the service they provide to work for them by word of mouth. Therefore, anything like logos or signs on vans I just regard as a waste of (ultimately my) money. In the past I've found that the biggest cowboys are the ones with the best 'image'. Let's face it. If you are going to con someone then a little bit of bling always helps.
I tend to take the view that the best tradesmen don't need to advertise & rely on the service they provide to work for them by word of mouth. Therefore, anything like logos or signs on vans I just regard as a waste of (ultimately my) money. In the past I've found that the biggest cowboys are the ones with the best 'image'. Let's face it. If you are going to con someone then a little bit of bling always helps.
Very true, but a) someone who takes care with their image is more likely to take care with a job (or more likely a scruffy sod who turns up in a beaten up rusting van is less likely to take care) and b)most people work by recommendation. Picking a wildly over-advertised van and a guy in pressed black trousers would be stupid, but so would picking the local hobo who managed to drag together a few quid for a van.
Well, I get all my work by word of mouth (in business 25 years), am a scruff and use an estate car for my work (=family car at weekends). I do however turn up on time, take my boots off on cream carpets, tidy up afterwards and do the work at the agreed cost (unless asked to do extra stuff).
Most of the good tradesmen I have met arn't too image conscious..the well dressed ones are usually too busy checking their lippy to get any work done! 😀
If it ain't broke, don't (try and) fix it. Why do you need a uniform if you're a one man band?
A logo and identity and, dare I say it, a brand image might be beneficial.
If there's enough work and you're not looking at expanding, I don't see any need to do anything differently.
DD, it was part serious. When we moved in I didn't think you could get wooden floors for stairs, so I dismissed the idea. Then later I thought a whole new hardwood staircase might've worked and not cost as much as I thought. Bit late now cos there's floor in all the rooms now and it'd cost a bomb.
I'd agree with don, if you're getting enough work I wouldn't bother.
Personally I don't have preference for a uniform / logo and the as long as the van is not a rust bucket sign written or not dose not matter. Magnetic signs sound like a good idea as I've herd from several people that sign written van = thief magnet.
I wouldn't and haven't picked a tradesman because of his apperance, I don't think having your comany logo on your shirt or jacket is necessery but i would expect someone to turn up in clean clothes witout holes ripped in them.
A clean well cared for van is something i look out for, not too fussed if it signed up or not. I do know of some people who use the magnetic signs and pop them on the van when on the job as it were to help generate buisness. In the past i have had neighbours come and ask me for details of a sparky i used because they saw his van outside my flat.
Having some personal knowledge of your appearance DD, I'd suggest you start off by running a comb through your hair and brushing your teeth
That's payback for you being unnecessarily nasty last night.
I think personally a nice logo/uniform/logo on vayn looks more professional, but then BT have nice looking vayns and they are shysters of the highest order of magnitude. 😥
You would of course need me to do your rebraynding, DD. I do for you cheaper than Binners. He has to charge a pie premium because he is Northern. 😐
No, I repeat NO SKINNY JEANS!!!
I would prefer a liveried van, a local name AND a landline number.
Mrs deadly would be looking after logos, re-branding etc but thanks for the offer Effin 🙂
Most of the best work we have had done has been by clean peole getting out of old vans and cars. Very rarely any van sign painting or uniform. If you ar busy and your punters like you..what's the problem?
Hmmmm ... quite a few tradespeople have been through C_G Towers over the last few years. In the main I have used Checkatrade or personal recommendation.
I tend to take folk as I find them so a liveried vehicle or company uniform is fairly meaningless.
Mind you, and I'm quite sure I'll be flamed for this, one particular appliance manufacturer ensures its engineers are very well turned out and, er, rather easy on the eye. 😉
BOSCH!
Well, not a problem so to speak Stoat, but just canvassing opinion. Sometimes, I can get set in my ways thinking everything [i]I[/i] do is more or less the right thing so it's not a bad idea to get opinions from the hive.
magnetic panels
no no no.
magnetic panels on a work van are used by drive tarmacers with a certain accent so they can change company details weekly. would rather have a clean unliveried van.
clean and smart clothes is more important than a more formal uniform imo. clean t shirt, work trousers looks smart.
Fair point. DD.
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Hard hat and a hi viz so that your customers know you're serious.
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