+! for high end I cant see why someone would buy true “off-the-peg”, what are the chances the bike has exactly the spec you want? Maybe people who buy top of the range complete bikes do get the shop to chop and change spec to suit them?
The bigger brands have more buying power with their suppliers so can drive a favourable rate (whether or not they pass this on), and due to stocking levels are possibly more likely to be found reduced end-of-year.
The only time Ive bought a full bike it was a Kona from pauls cycles with over 50% off rrp, and if I was ever to do it again it would be something like a high end Giant from same.
like this, a Trance X1 for the price of a similarly performing chichi frame (and this is speaking as a Nomad owner 😳 😆
http://www.paulscycles.co.uk/products.php?plid=m1b0s1p2269
(not connected to Pauls, just love a bargain)