From what I understand here this is the sort of situation albeit in a very small way that a BA should be able to avoid
Yes spot on TJ, if they know the area and are any good (and more importantly have actually been listened to rather than concerns about viability ignored by management)
UX, in plain English is how a person uses something. They are supposed to be able to make sure a site meets its primary purpose and be as easy to use and initiative for the user, not piss the user off, improving the conversion rate (in ecom that’s sales per hit or things like reducing abandoned baskets)
This forum could do with some UX…..
Now I do get a bit muddled between UX and UD – I think they are basically the same thing with people getting ever more specialist in smaller and small bits of work (which isn’t useful in a small company imo). I’m told quite firmly (by the UD and UX folks) they are very different and very critical roles….
I suppose liken it to trades we often discuss on here. Getting your bathroom done, you can get a pretty good allrounder to do the whole thing, or you can go as specialist as getting in a guy who just does the siliconing. It’ll probably be a better finish, but it’ll be a bugger to orchestrate all the trades, cost more and take longer. I’d go with the good allrounder and get a satisfactory finish sooner and cheaper…of course on massive projects, specialists do work out to be more efficient