Well, I guess it’s a good thing I like my own watch… I could wish for a bit less text but, having owned this model for two years, I don’t notice it. IIRC, the original ETA-powered Pelagos was less wordy but not a smiley. Indeed, I bought the red Smiley in 2013, sold last year with a tear in my eye.
I absolutely do not consider the Pelagos to be ‘look at me’. The size and thickness are perfectly appropriate for a dive watch. The case and bracelet are brushed, not glim-monsters; the more so as mine are scratched from hiking, snorkeling and diving. The legibility and contrast are excellent, presumably more so on the black model, and the date inobtrusive. Snowflake design is integral to Tudor dive watches, so I’d rather go all in with a Pelagos than the halfway house of the BB line (partly why i sold mine).
What cuts it for me though is that blue dial, which is matte and attracts only my attention… As a confirmed Hellenophile, I love the near perfect match for the Aegean sky and sea interface. Indeed, I nearly crashed my hire car off a Cretan cliff last September, gazing lovingly at that deep Blue! It also matches the Greek flag, the Γαλανόλευκη, and the Fix beer, so there, my taste justification is done.