Is it though? I mean, it’s a decent price for a carbon framed, 105 equipped, road bike, but the RRP was way over the top.
My ‘retro’ (aluminum obviously) Cannondale 20 years ago originally came with Tiagra / Sora and was ~£900 (which the inflation calculator says is £1600). And even a decade+ ago before the £:$ collapsed, the shimano factory fires and Brexit most magazine reviews were pitting £2000 alloy bikes with Ultegra against carbon with 105 (both with rim brakes obviously).
105 these days seems to start at £2400 for the online only brands like Canyon unless you find something heavily discounted.
£3k+ at RRP was probably optimistic of them, but most shops selling them ~£2500 seems to have been about average for a big-brand aero-ish carbon race bike from an actual physical shop.