Judging from a forum thread on BM, it all happened before they’d created some sort of alternative, like a women’s section of the BM forum. I guess ultimately the site just wasn’t commercially viable, which is a shame as it had a really nice vibe. In fact the SheCycles Christmas ride was one of my picks of the year, really nice, well, in the fast group anyway.
The neanderthal reaction on BM just underlines why it was a nice site to have. I’m guessing there’ll be a SheCycles area on the BM forum before long, though whether BM’s more profilic posters will be able to be stay away from it remains to be seen.