My view is a lot of the issue with Edinburgh is the lack of promotion.
Me and several of my friends enjoy rugby and are the sort of people Edinburgh need to come tot eh games.
However there is no promotion of them at all so nothing to remind you when they are playing. A few years ago voluntary bodies and charities were getting free tickets, the games were advertised on buses and there were halfway decent crowds at meadowbank.
The SRU should be looking to build audiences. free tickets distributed round schools and clubs, kids in for free, cheap deals and advertise the games. The audience is there as can be seen from the crowds at the 1872 cup and last HC games. It just needs to be mobilised