Riding while simultaneously wrestling an alligator and disarming a terrorist?

Thrudark are now making cycling kit

Form an orderly queue while stripping and reassembling an AK-47

😂

For a ride at the tip of the sportive spear?

I am disappointed the shorts dont have an inbuilt holster for my desert eagle .5 cal so I am out. Since without that I feel wearing a top with “no quarter” on it might be risky.

I do like how given the choice of showing someone on the trails or standing in a dark room with a torch they went for the latter.

I’m quite disappointed I can only buy a ‘no quarter given’ top to inform the local trails of my rufty tufty GNAAARish ability. I thought there’d be one with the same skull and crossbones motif but with ‘only god can judge me’ emblazoned on the front,  because a lap of the Llandegla car park on an e-bike often elicits that emotion

I am disappointed the shorts dont have an inbuilt holster for my desert eagle .5 cal

Is that a gun you’re carrying there?

I certainly won’t be criticising this lot. All seems really nice, well done.

Ah the tactical hell’s angel look

Who’s their target market?

@thols2 indeed!

The whole ‘tacticool’ look is very much a thing, especially in the States and there’s also a big emphasis in that scene on buying from Veteran owned companies.

Obviously there’s a whole lot more money to be made selling this kind of stuff to wannabes and couldabeens though so you can expect to see it manning the BBQ at a school fete near you in due course.

Cycling is less a sport or hobby than a process of cadence in search of harmony.

A series of infinitesimal moments as man and machine meets man and nature. Gravity and velocity generate both exhilaration and fear creating the illusion of control despite the reality of futility. Body and mind unite, creating experience.

That’s why our Force Cadence Cycling Range is designed to harmonise your experience on the road or rough terrain. Because it’s between these liminal moments where we feel most alive.

Jesus 🤣

Cycling is less a sport or hobby than a process of cadence in search of harmony.

That this was written, show that shame and self respect are concepts alien to some folk.  (See also football kit salespeak)

as man and machine meets man and nature.

You go out with your bike and meet a man in a bush – isn’t that dogging?

Shorts £135!!!!

Who’s their target market?

A ‘number’ of years ago, camo Endura kit was almost a uniform for some riders, I can imagine they’ll be all over this. Plus; you know those fat old boys you see at bus-stops in head to toe MTP? They love a bit of Thru-Dark, it makes them go all funny in their trousers.

Who’s their target market?

Tackleberries, those cross trainers who carry the big tactical rucksacks with Velcro patches all over them – who really GAS about your blood group?, people who carry gerber multi tools on their belts all the time, people in the TA, anybody who holds a torch like they do on CSI rather than normally.

They‘ll sell tons of it!

I like the road range, they even seem to have photographed it all in the dark, or maybe it’s so stealth that it actually sucks in light and actively prevents the wearer from being seen.

Question; is there not anywhere to add stolen valour patches?

Shorts £135!!!!

Do they think they’re Assos

Who’s their target market?

My guess is the Grindr crew. (Nothing wrong with homoerotic stuff, I just wish they’d be open about it instead of trying to sneak it in by stealth.)

trying to sneak it in by stealth

OOOH MATRON!

He’s just pleased to see you , Hols2.

camo Endura kit was almost a uniform for some riders

I do have ended up with several endura camo shorts but just on the grounds it was what invariably ends up on sale.

Plus; you know those fat old boys you see at bus-stops in head to toe MTP? They love a bit of Thru-Dark

If you are waiting at a bus stop then whilst they might dream of thrudark its unlikely they would be buying it.

“between these liminal moments where we feel most alive.”

Think they have got this back to front. I would have thought they would be emphasising the moment of change as opposed to the periods between.