The “bantermime” comment above is spot-on – his shows are cookery for the Soccer AM generation. The neologisms, buzzwords and stunts shoehorned into his scripts are toe-curling. Seems like he’s trying too hard. He could always, you know, not go along with everything the programme makers suggest.
He seems personable enough, with a certain infectious enthusiasm, but it’s become subsumed in the behemoth that the Jamie Oliver brand has become. I can’t imagine that he’s ever been anywhere near most of the restaurants bearing his name, any more than he’s scattered the grated cheese in Matrix-style slow-motion over the top of one of his ready meals.
Plus, he recommended eating BAKED BEANS 😯 along with his fish pie recipe which, for me, negates every other thing he’s achieved in the culinary sphere.