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BBC article says Evans went into administration before being bought by Sports Direct.
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Have they done that just to avoid honouring gift vouchers etc, or does it let them close stores more easily?
A pre-pack allows the purchaser to essentially buy the assets of the business without being encumbered by its liabilities (like store cards and unfulfilled orders, as well as other creditors) – This isn’t a Mike Ashley fabricated ploy, but would have been the mechanism used by any potential purchaser I’m afraid…….
To be fair, Sports Direct have been selling high end cycling stuff via their website, not in the stores, for years (especially clothing & shoes – I’ve picked up a few bargains there from Gore/Oakley/Giro) so I’m not sure you will see Lonsdale rebrands, and the Evans name appearing in SD stores. Ashley isn’t a billionaire for nothing – as much as some of his business practices stink, he does know how to make money and I’m sure they know how to maintain a brand, and margins……as others have said, he already owns several high end brands
I think you’l see the retail footprint shrink and their online presence expand massively – which to be fair is what they should have done 5 years or more ago and they wouldn’t have been in this situation…..