Rather than getting a saddle/shorts/fit that you get on with without chafing.
Only really use cream here for long rides on warm sunny days when it gets hot and sweaty down there, find it helps keep sores at bay. Could be an anti-bacterial thing, or read somewhere that it helps neutralise acidic sweat. Dunno. Does seem to work though. For the rest of the year, a decent pad that fits.
Which seems to be backed up by ghostly’s ninja edit…
Only time I’ve seen it in use widely is during long stage racesin hot climates.
Interesting to see it make a big comeback though with improved pads. I wonder if we’ll see embrocation cream making a comeback too 🙂