The ‘dodge’ is something called legitimate interest.
On some of the media sites the big pop up comes and theres and accept all/reject all option. So you click reject all. but however if you click on the legitimate interest section, you find all the ad companies cookies are there and you either have to turn off each individual one, of which there are hundreds, this being obviously the way to make people so fed up they just allow them, or on better sites you can reject the legitimate cookies as well.
Clearly an underhanded practise and a loophole that appears to have been initiated after the law came in.Sneaky barstards
So the law needs to be updated to allow people to reject everything with a single click.