I don’t think Duracell give a £&/):
Thank you for taking the time to contact Duracell Consumer Relations Department.
The only way to truly determine if a battery is counterfeit is to have a battery expert evaluate it thoroughly; however, there are some things you can look for when questioning if a battery is a true Duracell product:
– We use recycled paper in our packaging. If you look at the back of the package, the cardstock should look dull, or similar to a newspaper. If it’s bright white, it’s suspect.
– Duracell batteries are packed flush to the bottom of the cardstock. You should be able to stand our battery packs upright without them falling.
– Other possible signs of counterfeit batteries include spelling errors on the package or poor picture quality.
– The batteries may not be the same colour.
– Our alkaline batteries are branded as Ultra Power
, Plus Power
and Duracell Simply
on the Western European markets. If you purchased a copper & black coloured battery that does not show these sub-brand names, it might have been imported by someone from other regions (and therefore we cannot guarantee it was stored and handled properly), but it may also be a counterfeit.
– Typically, we sell our products to either supermarkets or large wholesalers. (Wholesalers sell the products they bought from us to smaller, individually-owned stores.) Although the Amazon company has recently started selling Duracell products, you should take extra caution when ordering batteries on-line from independent dealers on Amazon, Ebay or similar websites.
Please bear in mind that we cannot garantee the safety of a product if this is counterfeit. If you are ever in doubt, we would advise you to stop using the product.
Kind Regards,
Eleonora
Duracell Consumer Relations
You’re right though, these will be the last set of disposable batteries I buy – rechargeable from now on.