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Clever logo… (well I thought so anyway)
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GrahamSFull Member
Indeed. Approachable, open, honest… all good feelings for a brand
hilldodgerFree Membernedrapier – Member
Interesting, hilldodger.Another example of just how much information we process without being consciously aware of it
If you want a readable and fairly up-to-date book that covers a lot of these ideas on consciousness, perception and cognition I can thoroughly reccomend
http://www.amazon.co.uk/User-Illusion-Cutting-Consciousness-Penguin/dp/0140230122
other retail outlets and libraries may also be used to source this item, the smily a->z arrow hasn’t nabbed me 😉
ClongFree MemberThing i find amusing, contrary to TJ’s personal belief that he is immune to the effects of branding and marketing, he’s given a couple of examples where he has been influenced by both.
Ad also like to ask why TJ uses bold to highlight certain text? It couldn’t possibly be to make it stand out amoungst other letters, because its just letters after all, isn’t it TJ?
colonelwaxFree MemberMarketing theory and practice: The case of the Egg Card.
Author(s): Madichie, Nnamdi OCitation: Marketing Intelligence & Planning, 2009, vol./is. 27/7(926-944), 0263-4503 (2009)
Publication Date: 2009
Abstract: Purpose: The purpose of this paper is to review Egg Card’s current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card’s contribution to the gap between marketing theory (i.e. marketing as an academic discipline) and practice (marketing in the real world) and to point out the implications this might have for the future of marketing as an academic discipline. Design/methodology/approach: The paper adopts a qualitative content analysis of academic, media, and other official company reports on the development of the gaps between marketing theory and practice. Findings: Egg Card’s (post-acquisition by Citigroup since May 2007) first-mover response to the global economic downturn and ensuing credit-crunch epitomizes the entrenched disconnection between how marketing is taught as an academic discipline and how it plays out in the real world. Originality/value: The paper attempts to introduce a new concept – Jaymarketer – into the marketing literature in the hope that academics will become able to reconnect with the real world of marketing. Hopefully, this will set the stage for further research on how to bridge the dichotomies between marketing theory and marketing practice. (PsycINFO Database Record (c) 2010 APA, all rights reserved) (journal abstract)
colonelwaxFree MemberAd Agencies, Clients Increase Marketing During Down Cycle.
Author(s): Gaudio, ThomasCitation: njbiz, 15 May 2008, vol./is. 21/20(21-), 15404161
Publication Date: 15 May 2008
Abstract: The article discusses the increase in marketing of New Jersey advertising agencies and clients in the face of the U.S. economic downturn. Sigma Group president Shannon Morris says that they have increased the number of hours spent marketing by employees to 60% in 2008. Eggz Inc. president Paul Autodore says that clients in all industries are cautious about their marketing investments. InGroup Inc. president Marlene Bauer Pissot states that they have increased marketing budget by 20% in 2008.
colonelwaxFree MemberFowl Play.
Author(s): Schmall, EmilyCitation: Forbes, 12 November 2007, vol./is. 180/10(96-97), 00156914
Publication Date: 12 November 2007
Abstract: The article discusses the marketing efforts of egg producer The Country Hen, whose owner, George S. Bass, made claims about the nutritional value of the eggs that were unsupported by scientific research. U.S. regulations prohibited bass from placing unfounded claims on egg cartons, but Constitutional free speech allowed him to publish newsletters making the claims.
colonelwaxFree MemberMuseum of food failure.
Author(s): Grapentine, TerryCitation: Marketing Research, 01 June 2006, vol./is. 18/2(4-), 10408460
Publication Date: 01 June 2006
Abstract: The article reports on the NewProductWorks museum collection of Ann Arbor (Mich.). The museum is devoted to supermarket products that failed to capture public attention. Among the losers are eggs meant to be cooked in a toaster, cucumber-scented deodorant, chocolate french fries and “Hey! There’s a Monster in My Room” air freshener, meant to scare ghouls out of childrens’ rooms. The article speculates on the marketing research that supported these products. The museum was created by Robert and Jean McMath.
thebunkFull MemberMarketing theory and practice: The case of the Egg Card.
….Eggz Inc. president Paul Autodore….(blah blah TJ will ignore all of this stuff anyway)….
(from the future) Drivable Egg Campaign to Arrive in a VW Beetle.
A beautiful symmetry has occurred…
colonelwaxFree MemberDrivable Egg Campaign to Arrive in a VW Beetle.
Author(s): Rodrigues, TanyaCitation: San Diego Business Journal, 21 August 2000, vol./is. 21/34(8-), 87506890
Publication Date: 21 August 2000
Abstract: Presents news items related to mass media and marketing in California as of August 21, 2000. Plans of launching a statewide advertising drive to increase the reportedly low egg consumption among local Latinos; Election of Corsi Chapman Warwick owner Marc Corsi to the post of chairman of the Western Region of the American Advertising Federation.
colonelwaxFree MemberSorry got to stop, need a snack. Don’t know what to have though 🙁
GrahamSFull Membercolonel wax.. your examples are tosh
I think you may be missing the joke yunki.
Refer to his previous citations if you want real evidence.TandemJeremyFree Member2) he rubbished my arguments based on misconceptions, which as an arguer is extremely frustrating.
3) he then refused to accept misconceptions by giving reasons based on even more misconceptions, which drove me up the wall.Molgrips – please try to understand – I am not suffering from misconceptions – I don’t accept your argument as correct.
There is a lesson here that you taught me. I give it back to you. Sometimes when people do not agree with you its not because they don’t understand – its that they don’t agree. I drive people you included crackers arguing on – keeping trying to explain. Its you that pointed out to me that its pointless to keep trying to explain, people understand your point, they just do not agree. You taught me this lesson and I try to remember it. I give it back to you
GrahamSFull MemberLooks like we’re going for option 1: conveniently ignore it. 😀
colonelwaxFree MemberI’m sorry yunki but if you reckon an article from a peer reviewed journal about the museum of food failure is tosh then I don’t know what evidence will convince you.
Militant_bikerFull MemberA few pages back Yunki described the marketing and branding industry as unscientific, so I’m not surprised that he’s just brushing your studies aside. He’s made up his mind… 🙄
colonelwaxFree MemberIf you hang on a bit longer i can look up some public health studies on the effect of cigarette branding and marketing if you want?
Militant_bikerFull MemberWell, I’m reading your posts colonel wax, but the man who was calling for evidence has been strangely quiet since we started posting abstracts and excerpts from papers… Have to hope he’s taking his time reading them all and thinking up a reasoned counter argument…
jackthedogFree MemberIf you hang on a bit longer i can look up some public health studies on the effect of cigarette branding and marketing if you want?
I’d quite like to read that, colonel wax.
It reminded me of this:
Australia already has some of the toughest anti-smoking measures in the world, with grotesque pictures of cancer tumours and gangrenous limbs printed on every packet, and cigarettes hidden in cabinets out of sight of consumers in shops.
But the plain packaging legislation would arm the Australian authorities with the toughest anti-smoking measures in the world.
Needless to say, Big Tobacco is determined to prevent the measures from taking effect, fearing the consequences in other, more lucrative, markets around the world. Britain, Canada and New Zealand are considering similarly stringent laws.
Tobacco companies could also be hit especially hard in emerging markets – where branding is a vital marketing tool in luring smokers from cheap cigarettes to more expensive ones – if governments there followed Australia’s lead.
Big tobacco fighting for their right to save branded packaging. Despite manufacturing a product that is actually addictive, they’re still desperate to cling on to their packaging, knowing that losing their brand image entirely will damage their profits.
Thanks for bringing that up, CW.
Personally, since the very beginning I’ve not really thought much further evidence was actually needed beyond the eyes in the front of our faces being pointed in the general direction of pretty much everything and anything we’ve ever known.
But if that was insufficient, as it appears it was, then you’ve certainly given the thread what it needs. Either that, or minds have been made up and facts won’t be allowed to confuse anything.
Still, I’m sure you somehow fail to understand. Quite what, I don’t know. But you no doubt, inexplicably, fail to understand.
TandemJeremyFree MemberWell, I’m reading your posts colonel wax, but the man who was calling for evidence has been strangely quiet since we started posting abstracts and excerpts from papers… Have to hope he’s taking his time reading them all and thinking up a reasoned counter argument…
sorry – drinking bubbly and celebrating.
I will have a look at ’em at some point tho
colonelwaxFree MemberCool, I’m on me phone on the train but I’ll have a look later.
colonelwaxFree MemberBTW tj I’m not having a go at you, just there does seem to be quite a bit of evidence. I pulled that lot from healthcare databases so you should know its from ok sources.
Obviously the egg stuff was a laugh but smoking stuffs interesting.
trailmonkeyFull Membersorry – drinking bubbly
pfft, another champagne socialist.
yunkiFree MemberI think you may be missing the joke yunki.
probably.. but if you think for one minute that I’m
a). reading all that or
b). still taking this seriouslythen you are very much mistaken.. 😐
Good ride today TM..?
stumpy01Full MemberBlimey – still going. Well I am sat at the 24/12 being slowly drawn in to buying some Bontrager gear…
Can’t think why.
I just heard a bloke in the catering tent shout “can I get an egg, please”! Made me laugh – must be sucked in by Jamie’s subliminal messages!
CharlieMungusFree Membercolonel wax.. your examples are tosh
I thought they were quite lyrical
trailmonkeyFull MemberGood ride today TM..?
great up until i broke the rocker on the hemlock 😥
CountZeroFull MemberI think the few posts over the garmin logo blue triangle has summed it up completely.
MF uses this as an example of a good logo with some good symbology. I say that the blue triangle is meaningless – he says its a north arrow and posts loads of pictures of north arrows none of which are a blue triangle on top of a N.
Graham has to admit that he did not see this as a north arrow.
I make the point that its only a north arrow if you know garmin is a navigation tool – so it only has meaning in context.
Indeed more than that – you only know its a north arrow if you know its a garmin and you are looking for significance.
So this very clever bit of graphics / logo work actually has been shown to add nothing to the basic word. The only people who know what it is are those who already know what a garmin is and are the sort of people who look for these things.
ie all that fancy work marketting branding stuff has been completely wasted – and this is one used as an example of a good piece.You really are blind to symbology and association of a logo/logotype with a particular product. Sure, if you have no idea what Garmin make then the triangle over the N is meaningless, as is the name Garmin. If, however, a prospective customer who decides that a quality GPS receiver is required for whatever reason then starts doing research via outdoor magazines then he/she will quickly become aware of the existence of Garmin and Magellan via their adverts. Those adverts will stand out from lesser brands for various reasons, basically because of better type layout and font choice, making the ads clearer and easier to assimilate information. They may well also suddenly twig the name Garmin is familiar through hearing it continually referred to during the TV coverage of the Tour De France, and recognise the same logo from the team strip. Automatically there is a product and brand awareness that associates the logo with the product that indicates it’s a quality product that’s worth checking further. That logo is permanently fixed as representing satellite navigation without needing to know that the triangle over the N is referring to the North arrow on a map, but often people will suddenly twig and think, ‘oh, damn, of course, that’s clever’ and wonder why they hadn’t noticed it before. It’s not ‘winky’, as you so childishly put it, it’s a graphic element that adds to the symbology, which allows it to become a form of visual shorthand cutting out the need for scads of copy to promote a product. This is a human need, to use symbols to represent a more complicated concept in a simple and concise fashion, something the Japanese are particularly aware of, as their pictographic alphabet is incredibly complicated, so they used clear symbols as heraldic devices to show familial associations, which are basically logos. They have also adopted western roman text, or ‘romanji’ as it’s clearer to read at a distance. They instinctively understand the use of symbols to convey larger concepts that can be understood at a glance.
A facility that seems to be totally lacking in your genetic makeup, TJ. Trying to explain it to you is fundamentally a waste of time, as you obviously lack the ability to understand. Like teaching a pig to dance; it wastes your time and pi55es off the pig.
I would suggest that many posting here read William Gibson’s trilogy Pattern Recognition, Spook Country, and Zero History as these books are entirely about marketing and it’s uses and forms, like viral advertising, and are also noir-ish as well, and are totally brilliant.
I must admit, when I last looked, this thread was at ten pages, and having two evenings out for a gig and my birthday I’m astonished to find it at forty pages and still going!jackthedogFree MemberI would suggest that many posting here read William Gibson’s trilogy Pattern Recognition, Spook Country, and Zero History as these books are entirely about marketing and it’s uses and forms, like viral advertising, and are also noir-ish as well, and are totally brilliant.
*Toddles off to Amazon with intrigue*
TandemJeremyFree MemberWilliam Gibson’s trilogy
read most of ’em
Pattern recognition is very good.
WoodyFree MemberBit of marketing and how change of words/lettering can affect thinking.
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Yes I know it’s an advert but how many of you would use the Company?nedrapierFull MemberI’m not sure if I like that Woody. The first sign asked for help, the second sign invited pity.
Might have left him better off, but the guy might not have liked the message.
But then beggars can’t be choosers.
Especially blind beggars with a piece of cardboard, not knowing which side is which or what one of the sides says.
Militant_bikerFull MemberY’know, I had never noticed the ‘hidden’ bit in this logo before… 😀
KevevsFree Memberbut have you thought about the inherent meaning of the “jesus mary and the orphans”. That is a picture we all have in our minds. I know I have. (rubs thighs)…
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