Brewdog. Mediocre beer, great marketing, shitty company.

Never been a massive fan of their beers. It’s good, but doesn’t blow me away.

This on the other hand, Williams do awesome beers!

Whoops! Big picture.

Whoops! Big picture

“Big picture” and other such phrases will only get the beer snobbers accusing you of being “corporate” and not niche enough.

Am I allowed to drink this beer I bought or not?

No.

You have my address… send it down here for me and the missus to dispose of safely please.

Another Brewdog fan here. Don’t particularly care what the “experts” say. Fond of 5am Saint and Punk IPA.

Kelvin, I don’t think it’s fair to offload my moral burden onto you by forcing you to drink beer that other people don’t like. I’m going to do the decent thing and deal with it myself. But thanks for offering to bear my cross, brother.

I enjoy Punk IPA and don’t object to Brewdog’s business model.
Are my taste buds as off as my moral compass is?

The alcoholic grapefruit juice (Elvis) is lovely as is Nanny State.
I don’t particularly care that they are successful, good beer is good beer.

Interesting that they refute the claim that is actually linked to a Bar in Leeds, is it all part of our post truth world.

Please feel free to discuss this at length, in a bar/pub/ale house/tap room of your choosing with friends, not with a bunch of keyboard warriors on a bike forum

I am a beer snob and I will drink BrewDog if I choose to.

😉

I am a beer snob and I will drink BrewDog

oxymoron

Like Jet Black Heart and Dead Pony…Don’t like the bars or image. Its about the beer, not the folk making it.

I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they “Tesco-ed” it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

This is also happened with breweries like Stone, great IPA in the States, then for Euro supermarkets, they brew in Berlin and it tastes completely different.

Having read the BD response, surely the trademark is “Punk IPA” rather than just “punk”? Otherwise you could block someone from selling punk wigs.

I reckon though that they were right to object to “Draft Punk” – IP aside, it could potentially be inferred to be somewhere that sold draught Punk.

I’ve not tried many BD offerings, but I’ve been underwhelmed so far. I want to like them and I’m quite a fan of their marketing style (sucker that I am), just not found one yet. Maybe it’s an acquired taste.

The real burning question though is, WTF is a “close peg”? Three pages in and not one of you has called DD out for that?! Standards are slipping, STW, standards are slipping.

Old flashy but hurt with envy me thinks 😀

I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them

All breweries change their recipes. http://www.themaltmiller.co.uk/index.php?_a=viewProd&productId=611

Punk uses a lot of New World hops and it will vary according to what’s available. I don’t believe it changed the beer that much.

The other thing they did that no-one else has ever done, is to publish their recipes. https://www.brewdog.com/diydog

changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they “Tesco-ed” it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

I buy because I’m lazy and typically just buy what’s on the shelf in the supermarket, and I’d argue that typically Brew Dog are the best of a bad lot in my local supermarkets if you’re looking for punchy flavours over and above typical lagers and traditional ales.

That said I had noticed recently that Punk IPA wasn’t doing it for me any more, tasted pretty bland, glad to have it confirmed that there was a recipe change.

Given that I walk past two independent craft beer stores on the way home I have no excuse for drinking boring beer really… 😳

Punk IPA wasn’t doing it for me any more, tasted pretty bland,

While there may have been a recipe change, I think that hoppy beers are a bit like curries, the more you have them, the more you get used to the heat or the hops and need more to get the same “punch”.

I know from brewing my own that I drink some stuff others would find way too bitter.

This is something that others have agreed with on the home brew forums.

I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they “Tesco-ed” it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

That’s interesting – I could have sworn that’s what happened.

1st time I went to a Brew Dog I was quite impressed, then I remember trying it from Tesco……nicht gut..!

Hops . Global shortage of certain varieties so may have had to change hops due to lack of supply / cost of supply. More likely they still use a certain hop ( Citra / Simcoe / Nelson Sauvign) just less of it and blend in another strain to boost the flavour.

Brewdog got an awful lot of column inches by pissing people off. They started with the Portman group , the group that oversees alcohol awareness by brewing ridiculously strong beer , 20% + ABV . Then got told off , asked not too by PG , then used this to winge and cry about it in the national press.

Then the whole ‘we hate camra’ campaign started and they helped with an alternnative craft beer festival in London at the same time as the GBBF. This got them more ngative press, and more column inches.

They dont brew great beer. IMO its mediocre at best . There are thousands of better beers out there that do not get national listings as they are not marketed well enough ,or the owners simply choose not to go down that road.

They do some inovative technical brewing which interets me, and are big enough to be able to shift say a Double Chocolate and Vanilla Stout for example , which would sell on the brand and packaging . Whereas if I brewed that we would be throwing it away as we dont have the clout to carry it off.

Having read the BD response, surely the trademark is “Punk IPA” rather than just “punk”? Otherwise you could block someone from selling punk wigs.

The trademark is for Punk in Class 32. Wigs would be Class 26.

https://www.ipo.gov.uk/tmcase/Results/1/UK00002501262

Then the whole ‘we hate camra’ campaign started and they helped with an alternnative craft beer festival in London at the same time as the GBBF. This got them more ngative press, and more column inches.

I’m not sure this was all negative press?

IMO this is one of the best things they did, make CAMRA have a look at themselves and move on. Their exact definition of what constitutes a “real ale” and their “banning” of cask breathers is stupid.

They did brilliant work stopping the big boys totally destroying good British beer in the 70’s and 80’s but seem to be stuck in a time warp now.

😀 http://garagelandlondon.com/desist.htm

The trademark is for Punk in Class 32. Wigs would be Class 26.

Have punk trousers been registered?

Nothing says punk like selling a 22% stake to a private equity firm.

Congrats on the success etc, but please stop with the counter-culture bullshit.

Being served by some pimply faced spud featured oik who professes that he ‘adores craft beers’ but can’t pour a beer properly and knows nothing apart from the marketing bollocks he learned by rote

The young lad in what has become my regular drinkery was using a thermometer in the pint of Vanilla Stout he poured for my mate on Friday night, to make sure it was the correct temperature!
FWIW, I’ve only tried BD’s Dirty Blonde when I’ve eaten at the Tate Modern, it was ok.
Personally I really don’t like the fad for very hoppy golden ales, they’re OK during the summer, but they’re still mostly a bit too ‘sharp’ for my tastes, I much prefer a more malty brew, I find it more refreshing.

Local Sainsbury’s has started selling Hop Fiction – tried it at £6 for four cans. Quite nice though there’s a curious aftertaste of selling-out.

Personally I really don’t like the fad for very hoppy golden ales, they’re OK during the summer, but they’re still mostly a bit too ‘sharp’ for my tastes, I much prefer a more malty brew, I find it more refreshing.

Likewise TBH. I’d rather have something chewy over an extreme IPA.

I don’t like everything Brewdog make but their recent Semi Skimmed Occultist is absolutely fantastic

I bought some Hop Fiction along with my ‘go to’ beer Proper Job on Friday. Was nice enough but I do wish they would bottle not can it. Sure I can taste a difference, a metallic tang to it. With Coke I prefer the taste of it in a can but beer? Bottles all the way.

Bottles Cask all the way.

I’m such a grumpy old man
Fizzy beer – just don’t get it 😕

Don’t think I’d get a cask past the Mrs!

[Quote]The other thing they did that no-one else has ever done, is to publish their recipes. https://www.brewdog.com/diydog [/quote]

While they did it to great fanfare and in one big .pdf. Most breweries seem happy to give out thier recipies if you ask nicely.

Which is why I have this on tap in the bar 🙂

Could have done worse than investing back in 2010 – or even last year!

Watt told investors that they stand make a return of 2,800% if they were among those who bought in at the first opportunity in 2010.

https://www.theguardian.com/business/2017/apr/09/punk-beermaker-brewdog-sells-22-of-firm-to-private-equity-house

The mash has it covered ooooo arrrrr

I like the variety that the beer boom has created.

I could do without the 50% of it that is overhopped and costs £1.50 for 330ml can in a supermarket FFS (and i do).

Cougar – Moderator

Personally I really don’t like the fad for very hoppy golden ales, they’re OK during the summer, but they’re still mostly a bit too ‘sharp’ for my tastes, I much prefer a more malty brew, I find it more refreshing.

Likewise TBH. I’d rather have something chewy over an extreme IPA.

Aldi have a bottled IPA you might like then

Wild BillsIPA

Watt told investors that they stand make a return of 2,800% if they were among those who bought in at the first opportunity in 2010.

I have no idea how much my shares are worth, but I’ve got 100 of them. Well over the max discount level so I’ll be selling a few…

That did have mne kicking myself for not investing..

IPA in cans is for hipsters. You have to have a beard, tattoos and a skin fade to drink them.

Singletrack, full of sad one liners about stuff they don’t understand 😉