What happened to Audi then? Is it a bit like Helly Hansen and North Face – a brand taken over by a new audience. Audi used to be quiet cool I thought (thinking 80’s, 90’s) with the quattro setting new standards in rally but the core market being design orientated but quiet conservative buyers not dissimiliar to Saab owners but wanting a car that actually worked.
Exactly right. Once Audi’s were cool, capable and unusual. Now every man and his dog has one. It’s the default car brand for people who care more about their own self image than what they actually drive. A default brand for those who want a flash motor, but who actually know very little about cars or driving.
Just look at the Q5 or Q7 or whatever it’s called. Utterly pointless vehicles that still cost the price of a small house. Not good on-road and not good off-road. You just look at one and you can guarantee that the driver will be a complete self important and clueless bell end.
What’s more, by enlarge modern Audi’s are horrible to drive. Has anyone driven a new Audi recently? I have driven lots and not through choice. Most are so firmly damped and uncomfortable that they would have your false teeth out if you ran over so much as a snail. Also the steering is so lacking in feel that you could wear a thick pair of mittens at the wheel and you would be hard pushed to tell the difference.
Old school Audis though – now they were good cars. Anything pre mid 90’s is cool in my book. Sadly Audi now cater for the pond life and the wannabee’s. Hence their modern cars cater for the lowest possible denominator who happen to have more cash (or bank loans) than common sense.
