SPOKE GEEK BATTLE!!!!! 😈
Poor terminology on my part, I was taught that when the rim flexes under load, the tension on the spoke could (briefly) be decreased enough that the nipple could then loosen, causing a loss of tension in the spoke (not the nipple like I said). Obviously this would be over time, not all at once.
This is why you would use a locking agent (loctite/linseed oil/prolock nipples etc.) which prevents the nipple loosening over time. Alternatively build the wheel nice and tight, preferrably with slightly elastic spokes to preload the nipples, and this process wouldn’t occur.
If this theory is ‘mince’ then why do spoke nipples loosen over time?