Anders concludes this short series looking at the changing face of mountain bike media, with a look at the shifting expectations on athletes. From rac …

By stwhannah

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Behind the Media: Wyn Masters – athlete and entertainer

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I think Wyn is great. WynTv has become an essential part of my pre and post – race World Cup viewing now.

He’s really developed a bond with so many of the riders and that leads to you also getting to know them better.

His privateer award scheme was a masterstroke of an idea and is such a great way of supporting these up and coming riders.

More power to your elbow Wyn 👍

Can’t view this even though I’m logged in?

prob just for the paying punters, I guess

@LeeGee this is a feature for paid up members rather than free ones. Membership starts at £20 a year for a digital only option, which includes the digital version of the magazine. If you think you’ve paid and your account isn’t activated properly please email subs@singletrackworld.com and we’ll get it sorted.