Anders concludes this short series looking at the changing face of mountain bike media, with a look at the shifting expectations on athletes. From racer to content creator, Wyn Masters is one of the best at walking the line between these worlds. The charismatic Kiwi laughter makes its way through my screen as an anecdote involving mountain bike fans and alcoholic beverages unfolds. The screen flickers a bit, but the ones and zeros manage to…
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