Behind the Media: Wyn Masters – athlete and entertainer

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Anders concludes this short series looking at the changing face of mountain bike media, with a look at the shifting expectations on athletes. From racer to content creator, Wyn Masters is one of the best at walking the line between these worlds. The charismatic Kiwi laughter makes its way through my screen as an anecdote involving mountain bike fans and alcoholic beverages unfolds. The screen flickers a bit, but the ones and zeros manage to…

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Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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