Behind the Media: Wyn Masters – athlete and entertainer

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Anders concludes this short series looking at the changing face of mountain bike media, with a look at the shifting expectations on athletes. From racer to content creator, Wyn Masters is one of the best at walking the line between these worlds. The charismatic Kiwi laughter makes its way through my screen as an anecdote involving mountain bike fans and alcoholic beverages unfolds. The screen flickers a bit, but the ones and zeros manage to keep up their digital magic long enough for me to hear some more of Wyn Master’s thoughts. A thousand miles divided yet only two screens...

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Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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  • Behind the Media: Wyn Masters – athlete and entertainer
  • kayak23
    Full Member

    I think Wyn is great. WynTv has become an essential part of my pre and post – race World Cup viewing now.

    He’s really developed a bond with so many of the riders and that leads to you also getting to know them better.

    His privateer award scheme was a masterstroke of an idea and is such a great way of supporting these up and coming riders.

    More power to your elbow Wyn 👍

    Full Member

    Can’t view this even though I’m logged in?

    Full Member

    prob just for the paying punters, I guess

    Full Member

    @LeeGee this is a feature for paid up members rather than free ones. Membership starts at £20 a year for a digital only option, which includes the digital version of the magazine. If you think you’ve paid and your account isn’t activated properly please email and we’ll get it sorted.

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